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Quantity Produced


Production Cost


Production Time

2 Days

Dimensions (Width × Height × Depth)

8.5 × 11

Page Count

Paper Stock

Crane, Lettra Letterpress Fluorescent White 220 lb. Duplex Cover

Number of Colors

2 Spot




This piece is available for purchase for FF Scala and FF Scala Sans by Martin Majoor

While preparing his graduate thesis at MICA, Justin Kropp designed and produced this modest broadside with a quote from artist Sol LeWitt to Eva Hesse. A brief philosophical musing from Justin:

It made me realize that being a designer can be beautiful, creative, rewarding and agonizing. In order to grow we shouldn’t be afraid of fucking up or pissing people off. In fact, growing is often a direct result of fucking up. I wanted something tangible to remind me of this.

And some kvetching on the production:

Working with this particular Crane product was tedious and anxiety ridden. Either have a spotless letterpress studio or don’t let anything touch this gorgeous paper. I ruined quite a few sheets from careless smudges.

The result is definitely something one might want to have around as a reminder, not only because of the quote but for the impeccable production which would lead me to assume that Justin was able to either find a spotless letterpress studio or defended the gorgeous paper with all his might.

Sol Lewitt Broadside --- Sol Lewitt Broadside --- Sol Lewitt Broadside --- Sol Lewitt Broadside --- Sol Lewitt Broadside --- Sol Lewitt Broadside


Recent Posts



Sol Lewitt Broadside


Production Method



Justin Kropp



Printed at MICA's Dolphin Press letterpress studio

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

December 3, 2010


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End