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Rosanne Cash

Quantity Produced


Production Cost

Production Time

3 weeks

Dimensions (Width × Height × Depth)

18 in × 24 in

Page Count

Paper Stock

Cougar White Opaque 100 lb cover

Number of Colors

3 spot inks (custom)




Historical-FellTypeRoman (H&F-J)


Finding clients and new projects is no easy feat, but for some reason when there is the added element of personal passion for something in particular that the potential client/project has to offer it all becomes easier. Steve both stumbled upon and chased a couple of projects for singer and songwriter Rosanne Cash in such a manner, and I think his patience, perseverance and wit payed off.

Last fall I made the acquaintance of Rosanne Cash via Twitter. I designed a logo — which she loved — for her band, Hot Commando Bunny, and jokingly asked if I should bring t-shirts to her show in Ann Arbor the following evening. She said, “If you bring shirts, I will buy them from you.”

So that happened.

We remained in contact and I told her about Capital A and the gig posters we make by hand. Soon Christmas gifts were made for Hot Commando Bunny and not long after, Rosanne invited me to design an inspirational print around a line from her memoir, “Composed.” I get a lot of inspiration and imagery from The Library of Congress website. Most images are in the public domain and are often production-quality resolution. I think Rosanne liked the vintage feel of the HCB poster, so I went back to that source.

Being a poster of a quote, the words are the main attraction, so I wanted an image with a lot of space. I had just finished reading ‘Composed’ and taken note of Rosanne’s relationship with the sea. The quote spoke to me of wonder and a little sadness, which drew me to children and innocence. But the words also evoked elevation, the ‘lifting up’ that comes with art and music and faith and love. So I added the leaping dancer, far away. A vision. A god-like juxtaposition of beauty and mystery. That, combined with the pointing, curious, stopped-in-their-tracks children made it work for me, and&emdash;after a bit of collaboration&emdash;work for Rosanne.

Though screen printing is a very forgiving production method, when making a high-profile print, one becomes aware of idiosyncrasies that might’ve gotten a pass on other projects. We had a slightly confounding problem with our homemade vacuum table that needed to be worked out. Seems that, over time, moisture in the air holes caused the melamine to dimple up in spots and caused a strange pattern in the prints. All 3 colors were pretty heavy coverage and this undesirable pattern was coming up in every one of our screens! Took some time to track down and about a hundred blown sheets, but a little sandpaper took care of the problem. And we had some exposure issues (blown out) with the big, black halftone. These were traced back to some old (stale?) emulsion. Turns out fresh emulsion is more light sensitive. Huh.

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Rosanne Cash Poster


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Rosanne Cash Poster


Production Method



Copy: Rosanne Cash
Design: Steve Mockensturm
Photograph courtesy of Library of Congress Prints and Photographs Division Washington, D.C. 20540 USA



Capital A, screen printers

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author


Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 19, 2011


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End