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Lead Image

Cuppow Packaging


Production Method




Natalya Zahn



Repeat Press





Quantity Produced


Production Cost

Production Time

2 – 3 weeks

Dimensions (Width × Height × Depth)

4.75 × 6.5 in

Page Count

Paper Stock

.030 chipboard

Number of Colors

2 Spot





This piece is available for purchase for $7.99 (Plus Shipping + Handling)

Someone set up us the bomb, because all your drink are belong to Cuppow. A new lid that turns a re-purposed canning jar into functional coffee cup or travel margarita mug, Cuppow’s bold, yet restrained packaging design aptly expresses the quirky inventiveness of it’s creators. Move zig!

Superbly durable, BPA free, made in the USA - AND recyclable - Cuppow was designed with simplicity and respect for materials in mind. The packaging goal for Cuppow was to reflect the same honest mission and killer enthusiasm that this game-changing little product was born with. Light-weight, folded chipboard makes the perfect packaging platform, sandwiching the product and anchoring it in place with a simple diecut tab; graphic line-art in black and hazard-orange merge technical specs with comic book punch; and the printing, done on an old-school letterpress machine, brings a tangible, industrial pop to the presentation.

Cuppow was designed by Aaron Panone and Joshua Resnikoff. Graphic design was done by designer and illustrator, Natalya Zahn, and package design and printing was done by Mike Dacey of Repeat Press. Nearly all components of the product’s release (industrial design, branding, graphics & package design, printing, photography, website design, and video) were created by a collaboration of talented creatives working primarily under one roof at Fringe Union in Somerville, Massachusetts.

Cuppow Packaging ---
Cuppow Packaging ---
Cuppow Packaging ---
Cuppow Packaging ---
Cuppow Packaging ---
Cuppow Packaging ---


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Post Author

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Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 5, 2012


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End