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Lead Image

This geometric identity system includes a limited edition set of conceptual building blocks for Studio Constantine to give away to clients. Circle gets the square! 




Quantity Produced

1,000 Business Cards
500 letterhead
500 posters

Production Cost

AU$2,000 (US $2,129)

Production Time

1 Week

Dimensions (Width × Height × Depth)

Cards: 89mm × 54mm (3.5 in × 2.1 in)
Letterhead: 210mm × 297mm (8.3 in × 11.7 in)
Poster: 420mm × 594mm (16.5 in × 23.4 in)

Page Count

Paper Stock

Saxton Smooth Brilliant White, 115gsm / 340gsm
Precision Laser 140gsm

Number of Colors

2 Spot (PMS 32 + 540)




Grotesk (Monotype)


Studio Constantine Visual Identity Materials
Studio Constantine Visual Identity Materials
Studio Constantine Visual Identity Materials
Studio Constantine Visual Identity Materials
Studio Constantine Visual Identity Materials
Studio Constantine Visual Identity Materials
Studio Constantine Visual Identity Materials
Studio Constantine Visual Identity Materials ---

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Project Description

We wanted our own printed materials to demonstrate the best case impact achieved by intelligent and strategic use of a 2-colour production process, on both premium and commodity stocks. By using our visual mnemonics of geometry and colour, beyond the normal containment of a marque or icon and type lockup, we define the aesthetic and layout of each piece as a whole.

We also collaborated with Treehorn Design in the creation of a limited edition set of conceptual building blocks, decked in our livery, to give as gifts to clients. The specific colour mixes, material tones and wax finish were directed by Studio Constantine and then brought to fruition by the skilled hands of Joe Chester. The result: a breadth of organic brand expressions.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 14, 2012


Filed Under

Identity Materials
Rubber stamp


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End