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Lead Image

This is the first poster in a proposed series of limited edition prints that will be sold through Goods Carrier. Designer Richard Vickers was inspired to create this series after driving across India and observing the lettering painted on trucks. The next design will be released when this one sells out. 



Goods Carrier

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1 day

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Sugar Pie
Main typeface is custom drawn

This piece is available for purchase for $45

Description ---

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Project Description

Designer and illustrator Richard Vickers launches Goods Carrier, a new range of limited edition prints inspired by Indian truck art.

Most people return from India inspired by the spirituality, landscape or food—but for London-based graphic designer/illustrator Richard Vickers it was the ornate decoration of Indian trucks which caught his attention.

Driving across a country 12 times the size of the UK can be a lonely job, so drivers of Indian goods carriers understandably like to make their vehicles feel more homely. As you pass trucks adorned with fresh hanging flowers, psychedelic patterns and hand-painted gods, driving along an Indian highway can be more akin to visiting an art gallery.

Vickers was inspired to create a range of colourful designs based on Indian truck art on his return to the UK. His first release in the Goods Carrier range is "Horn OK Please"—now available online at goodscarrier.co.uk as a limited-edition print.

In a land where using rear-view mirrors or even road lanes can be rare, the drivers of goods carriers send warning messages to other road users in the form of eye-catching painted signs on their trucks. "Horn OK Please was a message I saw a lot on the roads of India," says Vickers. "It basically means—if you’re coming past, you’d better let me know!”

Prints are available now at goodscarrier.co.uk.

Production Lesson(s)

Gradient needed noise adding”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 13, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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