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BROWSE


Lead Image

Lodging 323 Business Cards

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Production Method

Silkscreen

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Design

Asad Pervaiz

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Printing

Sire Press

These business cards for a company that rents modern-styled houses in the Los Angeles hillside may be basic, but there is a wealth of influence beneath the minimal presentation in the color palette pulled from the Los Angeles sunset and design distilled from 1970s Southern California lodging signage. 

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Client

Lodging 323


Quantity Produced

1,000 (4 x 250 per color combination)


Production Cost


Production Time

Dimensions (Width × Height × Depth)

2 × 3.5 in


Page Count


Paper Stock

French / Construction / Grout Gray / 80 C Duplexed


Number of Colors

8

Varnishes


Binding


Typography

Berthold Akzidenz Grotesk

 


Description
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Project Description

The logo was inspired by the modern stylings of the housing rentals (think: Eames) as well as rich 1970s Southern California lodging signage. The saturated colors reflect colors found while in the hills over-viewing the sunset.

Production Lesson(s)

I learned to duplex! Attaining the best weight for our unique paper choice was best resolved by combining two thinner weights. Additionally, matching multiple colors until accurate for screen printing takes a few rounds of revisions, and a very patient (and in our case, an incredibly talented) ink mixer.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 10, 2014

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Filed Under

Business Cards
Silkscreen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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