ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Lodging 323 Business Cards


Production Method




Asad Pervaiz



Sire Press

These business cards for a company that rents modern-styled houses in the Los Angeles hillside may be basic, but there is a wealth of influence beneath the minimal presentation in the color palette pulled from the Los Angeles sunset and design distilled from 1970s Southern California lodging signage. 



Lodging 323

Quantity Produced

1,000 (4 x 250 per color combination)

Production Cost

Production Time

Dimensions (Width × Height × Depth)

2 × 3.5 in

Page Count

Paper Stock

French / Construction / Grout Gray / 80 C Duplexed

Number of Colors





Berthold Akzidenz Grotesk


Description ---

Recent Posts



Project Description

The logo was inspired by the modern stylings of the housing rentals (think: Eames) as well as rich 1970s Southern California lodging signage. The saturated colors reflect colors found while in the hills over-viewing the sunset.

Production Lesson(s)

I learned to duplex! Attaining the best weight for our unique paper choice was best resolved by combining two thinner weights. Additionally, matching multiple colors until accurate for screen printing takes a few rounds of revisions, and a very patient (and in our case, an incredibly talented) ink mixer.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

January 10, 2014


Filed Under

Business Cards


Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End