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Lead Image

Xmassacre Santapocalypse Wrapping Paper


Production Method




Sense Multidisciplinary Creative Agency

Igal Hodirker (senior designer)
Vincent Casey (senior designer)
Tim Daws (designer)
Yulia Vasina (designer)
Sean Condon (copywriter)
Guillaume Roux (creative director)



McKellar Renown Press

Every year around the holidays Sense sends a gift of an exclusive wrapping paper to clients and friends. Last year the theme was a Halloween twist on Christmas wrapping paper: a Santapocalypse. Electrocuted Christmas characters, devilish elves, military attack turkeys, a series of horror movie villians, and more come rendered in a bad Christmas sweater embroidery pattern. Fiendish fun for the howlidays. 




Quantity Produced


Production Cost


Production Time

3 weeks

Dimensions (Width × Height × Depth)

Page Count


Paper Stock

Titan / white / satin / 113

Number of Colors







Xmassacre Santapocalypse Wrapping Paper
Xmassacre Santapocalypse Wrapping Paper
Xmassacre Santapocalypse Wrapping Paper
Xmassacre Santapocalypse Wrapping Paper
Xmassacre Santapocalypse Wrapping Paper ---

Recent Posts



Project Description

Every year Sense create a new design for a wrapping paper to be sent to its clients, partners and collaborators instead of a traditional Christmas card. The theme changes every time and the creative team is given carte blanche to find an original way to express it.

Christmas is a time of joy and of and murderous little elves who want to stab you or blow you up with dynamite …

Well, that's the way the season is depicted on our latest wrapping paper. A design inspired by cosy wool jumper shows scenes of Yuletide gone horrible wrong—a Santapocalypse if you will. There are electrocuted reindeers, a batallion of armed turkeys, flashing Santas, the creepy girl from the Ring movies and more.

Production Lesson(s)

Initially planned on an uncoated more premium stock it turned out that selecting a more basic coated stock suited the project better. All the elements—the plastic see-through envelope, sticker and cheap paper—worked together much better and the piece had better comedy value as a result.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 7, 2014


Filed Under

Holiday Gift
Wrapping Paper


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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