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Lead Image

Created to showcase the artist’s illustrations, this tiny book of fables served as a holiday gift and client thank-you. The digitally-printed interior wrapped with an offset cover roars with modest luxury.  




Quantity Produced


Production Cost


Production Time

2 months

Dimensions (Width × Height × Depth)

3.5 × 5 in

Page Count

28 plus cover

Paper Stock

French / Speckletone / Oatmeal / 100# Cover
White / Uncoated / Digital / 80# Text

Number of Colors




Saddle stitch


Mrs. Eaves
Hand Lettering


Aesop Illustrated
Aesop Illustrated
Aesop Illustrated
Aesop Illustrated
Aesop Illustrated
Aesop Illustrated
Aesop Illustrated
Aesop Illustrated
Aesop Illustrated
Aesop Illustrated ---

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Project Description

My rep was visiting an art director who, upon viewing my portfolio, remarked that she felt my work would perfectly complement Aesop's fables. I loved the idea and began working on a pocket-sized book of twelve Aesop's fables as a showcase for my illustration. I used the book as a holiday mailer as well as a thank-you to clients and a self-promotion piece.

Production Lesson(s)

I learned how to get the most bang for my buck by offset printing the cover and digitally printing the interior of the book.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

April 29, 2014


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End