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Lead Image

Fuzz Face Mini Packaging


Production Method




Dunlop in-house Design Studio

President: Jimmy Dunlop
Creative Director: Joey Tosi
Art Director: Graham Shaw
Senior Designer: Justin Butler
Photographer: Mick Waller
Production Artist: Hank Alva



Capital Corrugate & Carton

It’s not often that you hear a designer say he wishes for “a greater level of imperfection,” but in this case, the in-house designers at Dunlop used flexography in an attempt to mimic the sloppy ink impressions of the original Fuzz Face packaging from the 1960s. 



Dunlop Manufacturing, Inc.

Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors

1 PMS + Black




Helvetica Compressed
Helvetica 55 Roman

This piece is available for purchase for $142.85

Fuzz Face Mini Packaging
Fuzz Face Mini Packaging
Fuzz Face Mini Packaging
Fuzz Face Mini Packaging
Fuzz Face Mini Packaging ---

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Project Description

Dunlop's Fuzz Face Mini distortion pedals are faithful reduced-scale reproductions of landmark late '60s guitar effects used by the world's top guitar innovators, from Jimi Hendrix to Pink Floyd's David Gilmour and numerous others.

The packaging was designed to reference the original 1960s box designs, but with a modern twist. To create a bolder visual impact, we inverted the color palette of the original packaging and flooded ink on craft cardboard. We also color-coded the boxes to emphasize the round, candy-like "mini" aspect of the products that screams "collect 'em all!"

To convey the historically accurate nature of these products, we chose to print the packaging as it would have been in the '60s: cheaply, using a single PMS color for simplicity and the Flexographic process to build in a level of distress to the ink impression on the paper. The Silicon and Germanium Fuzz Face Mini distortion pedals are the first releases of an ongoing product line.

Production Lesson(s)

We chose to produce this piece of packaging using Flexography— which probably would've been used in the 70s when these pedals first hit the market. But with advances in printing technology it's tough these days to get a messy retro looking ink impression. We're happy with the boxes, but we'd like to have a greater level of imperfection in future runs.”

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Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

June 4, 2014


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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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