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Lead Image

Jay Fram Business Cards


Production Method





Designer/Creative Director: Nathan Sprehe




Improving thermography’s reputation one project at a time, these business cards are sexy and they know it. (Plus: Armin gets called out for his opinion on thermography). 



Jay Fram

Quantity Produced


Production Cost


Production Time

2 weeks

Dimensions (Width × Height × Depth)

3.5 × 2 in

Page Count

Paper Stock

Neenah / Classic Crest / Avalanche White, Classic Natural White, Antique Gray / 130 DTC

Number of Colors

4 color + Thermography






Jay Fram Business Cards
Jay Fram Business Cards
Jay Fram Business Cards ---

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Project Description

Almanac recently completed a branding project for photographer Jay Fram. When it came to the business cards, we wanted to bring back thermography after the terrible beating it was given from Armin. Business cards are printed on one side with black thermography, with the reverse side covered in a mix of 36 different images across three different colors/shades of Classic Crest paper.

Production Lesson(s)

First, we learned that Armin thinks thermography looks like 'squirrel droppings'. Second, we learned that almost nobody does thermography. Our Advertiser's printing rep Liz Lewis searched and found one place–which turned out to be the oldest running printing company in St. Louis–who still did.

Originally we tried to print the images on an HP Indigo but the thermography process was causing large scratches in the digital ink and we moved to offset.

Here's a write-up on our blog about the project, along with a video of the crazy old thermography machine.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 6, 2014


Filed Under

Business Cards


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End