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Lead Image

This book celebrates the Valencian orchard with a gorgeous foil stamped cover and a resourceful balance between black-and-white and color spreads.  



Universitat de València

Quantity Produced


Production Cost

Production Time

10 working days

Dimensions (Width × Height × Depth)

19 × 26 cm (7.48 × 10.23 in)

Page Count


Paper Stock

Cover: KeayKolour Seal 250g
Interior: Gardapat Classica 120g, PopSet Camel 120g

Number of Colors

4+4 / 1+1



Soft cover + Hot foil stamp


Nanami Rounded + Plantin


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Project Description

An attempt at an honest, clear and austere design without decorative artifices just as the spirit of the Valencian orchard. We also tried to optimize the printing process to have the least amount of inks possible when editing. We have designed this book for the University of Valencia, the Universitat Politècnica de València and the CSIC Office in Valencia within the VLC/Campus (Valencia International Campus of Excellence).

The book praises the Valencian "horta" (orchard), the natural and social epicentre from which a commitment to contribute to the territory quality of life is articulated using the most important resources of the three institutions which were involved in this study. The project was coordinated by Maria Josep Picó i Garcés and Magda Ruiz Brox, designed by Estudio Menta whilst its graphic editing was directed by Tania Castro and Miguel Lorenzo.

Production Lesson(s)

It was hard work to fit the project into the budget, we adjusted the layout for a nice balance between 4-color spreads and only black spreads.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 2, 2014


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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