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Lead Image

Louise Fili at AIforGA Poster


Production Method




Layout and Event Info: UnderConsideration
Poster: Louise Fili



Industry Print Shop

Louise Fili lays down an awesome type specimen on her visit to Austin, TX. Notice that the price increases along with the type size: this is an untapped business model for design firms! Client wants bigger type? Charge ‘em.

This year, all posters will be double-sided with the back featuring five awesome facts about our speaker.  



Austin Initiative for Graphic Awesomeness

Quantity Produced


Production Cost

Sponsored printing

Production Time

5 days

Dimensions (Width × Height × Depth)

18 × 24 in

Page Count

Paper Stock

Cougar / Opaque White Cover / 100 C

Number of Colors

Front: 2 (Black + 1805)
Back: 1 (Silver with tint of 1805)




"Awesome Bold"


Louise Fili at AIforGA Poster
Louise Fili at AIforGA Poster
Louise Fili at AIforGA Poster
Louise Fili at AIforGA Poster
Louise Fili at AIforGA Poster
Louise Fili at AIforGA Poster
Louise Fili at AIforGA Poster
Louise Fili at AIforGA Poster
Louise Fili at AIforGA Poster
Louise Fili at AIforGA Poster
Louise Fili at AIforGA Poster
Louise Fili at AIforGA Poster ---

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Project Description

Commemorative poster designed on the occasion of Louise Fili speaking at the Austin Initiative of Graphic Awesomeness on February 18, 2015. Speakers are invited to design the poster in whatever way they choose as long as it says "Awesome" somewhere.

Production Lesson(s)

Adding a tint to the silver PMS takes silver to a whole new level. (Maybe just one floor up but, still, new level).”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

February 24, 2015


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End