Two things the world needs more of are good design and good beer. When they come together nicely there exists a special twinkle in my eye, for the world is a slightly better place. There must be a certain sense of satisfaction that comes with designing the labels and collateral for the beer you just brewed yourself. Clearly a lot of work went into this project and that will make almost anyone thirsty for a frosty brew at the end of the day.
I needed something to introduce myself to the San Diego creative community. The project started as a bottle of homebrew and a label, then quickly grew to involve a separate piece of printed literature (brochure) and then an informational hang tag about the beer.
[Ed.’s Note: Designers take note, the way to an employer’s heart is beer. This is a great idea for getting attention and breaking through the slew of resumes and postcard promos most art directors and principals get. — Armin]
FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.
FPO uses Fonts.com to render Siseriff and Avenir Next.
FPO is run with Six Apart’s MovableType
All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited
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UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…
blogs we publish
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
events we organize
Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.
Brand Nieuwe Conference / Ditto but in Amsterdam.
Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.