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BROWSE
Client
Self-Promotion
Quantity Produced
12
Production Cost
$200
Production Time
2 Weeks
Dimensions (Width × Height × Depth)
Label: 4.5 in × 4.5
Hang Tag: 2.5 × 2.5
Brochure: 8.5 in × 5.5 in
Page Count
Hang Tag: 10
Brochure: 20
Paper Stock
Uncoated, White, 110 lb
Number of Colors
CMYK
Varnishes
–
Binding
Hang Tag: Hole Punched With Metal Grommets
Brochure: Saddle Stiched
Typography
Akzidenz Grotesk
Knockout
Plantin
Ziggurat
Two things the world needs more of are good design and good beer. When they come together nicely there exists a special twinkle in my eye, for the world is a slightly better place. There must be a certain sense of satisfaction that comes with designing the labels and collateral for the beer you just brewed yourself. Clearly a lot of work went into this project and that will make almost anyone thirsty for a frosty brew at the end of the day.
I needed something to introduce myself to the San Diego creative community. The project started as a bottle of homebrew and a label, then quickly grew to involve a separate piece of printed literature (brochure) and then an informational hang tag about the beer.
[Ed.’s Note: Designers take note, the way to an employer’s heart is beer. This is a great idea for getting attention and breaking through the slew of resumes and postcard promos most art directors and principals get. — Armin]
Sïppa Beer Label, Hang Tag, and Brochure
Production Method
Design
Designer and Brewer: Svante Morgan Nilson
Assemblist: Summer Jackson
Printing
Svante Morgan Nilson
This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.
Post Author
Cole Baldwin
Cole Baldwin
Former intern at UnderConsideration LLC.
More: Online / On Twitter
Date Published
July 18, 2011
Filed Under
Packaging
Tagged with
beer label
brochure
CMYK
DIY
hang tag
saddle-stitch
About
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About UnderConsideration
UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.
online
Brand New / Displaying opinions and focusing solely on corporate and brand identity work.
Art of the Menu / Cataloguing the underrated creativity of menus from around the world.
Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.
Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.
Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.
Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.
graphic design
Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.
publishing
The 2010 FPO Awards / 2011, self-published.
The 2010 Brand New Awards / 2011, self-published.
Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.
Events & Judged Competitions
Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.
Brand New Awards / Celebrating the best identity work produced around the world.
FPO Awards / Celebrating the best print work from around the world.
Writing
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.
Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.
The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.
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