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BROWSE


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Client

Self-Promotion


Quantity Produced

12


Production Cost

$200


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

Label: 4.5 in × 4.5
Hang Tag: 2.5 × 2.5
Brochure: 8.5 in × 5.5 in


Page Count

Hang Tag: 10
Brochure: 20


Paper Stock

Uncoated, White, 110 lb


Number of Colors

CMYK

Varnishes


Binding

Hang Tag: Hole Punched With Metal Grommets
Brochure: Saddle Stiched


Typography

Akzidenz Grotesk
Knockout
Plantin
Ziggurat

 

Two things the world needs more of are good design and good beer. When they come together nicely there exists a special twinkle in my eye, for the world is a slightly better place. There must be a certain sense of satisfaction that comes with designing the labels and collateral for the beer you just brewed yourself. Clearly a lot of work went into this project and that will make almost anyone thirsty for a frosty brew at the end of the day.

I needed something to introduce myself to the San Diego creative community. The project started as a bottle of homebrew and a label, then quickly grew to involve a separate piece of printed literature (brochure) and then an informational hang tag about the beer.

[Ed.’s Note: Designers take note, the way to an employer’s heart is beer. This is a great idea for getting attention and breaking through the slew of resumes and postcard promos most art directors and principals get. — Armin]

Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure --- Sipa Beer Label, Hang tag, and Brochure

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Sïppa Beer Label, Hang Tag, and Brochure

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Production Method

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Design

Designer and Brewer: Svante Morgan Nilson
Assemblist: Summer Jackson

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Printing

Svante Morgan Nilson

This post was published in the original layout of FPO so all images are smaller. Project descriptions as well as production lessons are quoted in the main content area.

Post Author

Cole Baldwin

Author Picture

Cole Baldwin

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 18, 2011

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Filed Under

Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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