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BROWSE


Lead Image

Bunches & Bunches Snaps Packaging

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Production Method

Letterpress
Offset

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Design

Miller Creative

Illustration on label: Roger Xavier

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Printing

Dee Paper
Studio on Fire

See Printer Profile on Inker Linker

Oh snap! Sculpted embossing, Soft-Touch matte coating, and 1-color letterpress-printed labels take cost effective, folded paperboard packaging to the next level for gourmet gingersnap maker Bunches & Bunches.  

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Client

Bunches & Bunches Ltd.


Quantity Produced

5,000


Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

8.5 × 2.325 × 2.5 in.


Page Count


Paper Stock


Number of Colors

Box: 3
Label: 1

Varnishes

Soft-Touch (Kelstar)


Binding


Typography

This piece is available for purchase for $15 (Plus Shipping + Handling)


Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging ---

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Project Description

We designed packaging for gourmet ginger snap cookies made by Portland-based company, Bunches & Bunches Ltd. The package needed a high-end look suitable for gourmet stores, yet cost had to be considered. We went with a slide-tray construction printed in 3 colors with Soft-Touch matte coating and sculpted embossing for the logo and cookie name. The boxes were finished with 1-color letterpress-printed labels to seal the box and also add another layer of texture.

Production Lesson(s)

Color selection was the most challenging task. We had to dial down the production method of the box to utilize folding paperboard to help keep cost down. The challenge there was maintaining a premium aesthetic suitable for these gourmet cookies, which we achieved through the use of a special Soft-Touch coating (that has a silky rose-petal-like texture) and sculpted embossing. The letterpress-printed labels helped elevate the product's premium aesthetic, too. Little seals add the feel of luxury, kind of like the way they might for a cigar box or fine scotch.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 24, 2012

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Filed Under

Letterpress
Offset
Packaging

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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