ADV @ UNDERCONSIDERATION      Peek here for details



Lead Image

Bunches & Bunches Snaps Packaging


Production Method




Miller Creative

Illustration on label: Roger Xavier



Dee Paper
Studio on Fire

See Printer Profile on Inker Linker

Oh snap! Sculpted embossing, Soft-Touch matte coating, and 1-color letterpress-printed labels take cost effective, folded paperboard packaging to the next level for gourmet gingersnap maker Bunches & Bunches.  



Bunches & Bunches Ltd.

Quantity Produced


Production Cost

Production Time

4 weeks

Dimensions (Width × Height × Depth)

8.5 × 2.325 × 2.5 in.

Page Count

Paper Stock

Number of Colors

Box: 3
Label: 1


Soft-Touch (Kelstar)



This piece is available for purchase for $15 (Plus Shipping + Handling)

Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging
Bunches & Bunches Snaps Packaging ---

Recent Posts



Project Description

We designed packaging for gourmet ginger snap cookies made by Portland-based company, Bunches & Bunches Ltd. The package needed a high-end look suitable for gourmet stores, yet cost had to be considered. We went with a slide-tray construction printed in 3 colors with Soft-Touch matte coating and sculpted embossing for the logo and cookie name. The boxes were finished with 1-color letterpress-printed labels to seal the box and also add another layer of texture.

Production Lesson(s)

Color selection was the most challenging task. We had to dial down the production method of the box to utilize folding paperboard to help keep cost down. The challenge there was maintaining a premium aesthetic suitable for these gourmet cookies, which we achieved through the use of a special Soft-Touch coating (that has a silky rose-petal-like texture) and sculpted embossing. The letterpress-printed labels helped elevate the product's premium aesthetic, too. Little seals add the feel of luxury, kind of like the way they might for a cigar box or fine scotch.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter


Date Published

July 24, 2012


Filed Under



Tagged with


Share to Facebook Share to Twitter Share to Google+ Add This

Ask the Experts

FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.



FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc

Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.


The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.


Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.

The End