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BROWSE


Lead Image

“Let There Be Lights” Gruppo Cordenon Promo

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Production Method

Hot stamp

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Design

Kevin Cantrell

Design Consulting: Arlo Vance, Anthony Hadden

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Printing

Gotschall Engraving

These posters were carefully printed on Moondream paper to promote how the paper reacts to hot stamping. Designer Kevin Cantrell lettered verses from Genesis 1 to reinforce the concept of light and reference the paper’s potential. (This project might remind you of this other project, for good reason: same designer, same paper, different client). 

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Client

Gruppo Cordenons


Quantity Produced

600


Production Cost

$3,000


Production Time

3 Weeks

Dimensions (Width × Height × Depth)

16 × 21 in


Page Count


Paper Stock

Gruppo Cordenons / Moondream / Bianco / 95 lb Text


Number of Colors

Varnishes


Binding


Typography

Brothers
Escorial
Custom Lettering

This piece is available for purchase for $60


Description
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Project Description

"Let there be lights" promotes Gruppo Cordenon's Moondream paper, which turns transparent upon hot stamping. The printing technique reinforces the concept of light. The text is taken from the first few verses in Genesis 1 on the creation, suggesting the endless possibilities for the end user to create utilizing Moondream.

Note: The unusual size left some excess paper which was used for an additional promo piece called "Joyeux Noel."

Production Lesson(s)

The translucent effect was very challenging to reach over a large surface area. The plate has to be heated between 350 - 400 degrees fahrenheit. Heating a large metal plate to 400 degrees causes the paper to stick slightly. This necessitated creating a physical trap on the paper edges to hold it in place while stamping. The clampshell press also had to be hand operated rather than automated, in order to ensure the run was not too fast to allow the translucent effect to show through.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

September 9, 2013

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Filed Under

Hot stamp
Posters

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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