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Lead Image

“Let There Be Lights” Gruppo Cordenon Promo


Production Method

Hot stamp



Kevin Cantrell

Design Consulting: Arlo Vance, Anthony Hadden



Gotschall Engraving

These posters were carefully printed on Moondream paper to promote how the paper reacts to hot stamping. Designer Kevin Cantrell lettered verses from Genesis 1 to reinforce the concept of light and reference the paper’s potential. (This project might remind you of this other project, for good reason: same designer, same paper, different client). 



Gruppo Cordenons

Quantity Produced


Production Cost


Production Time

3 Weeks

Dimensions (Width × Height × Depth)

16 × 21 in

Page Count

Paper Stock

Gruppo Cordenons / Moondream / Bianco / 95 lb Text

Number of Colors




Custom Lettering

This piece is available for purchase for $60

Description ---

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Project Description

"Let there be lights" promotes Gruppo Cordenon's Moondream paper, which turns transparent upon hot stamping. The printing technique reinforces the concept of light. The text is taken from the first few verses in Genesis 1 on the creation, suggesting the endless possibilities for the end user to create utilizing Moondream.

Note: The unusual size left some excess paper which was used for an additional promo piece called "Joyeux Noel."

Production Lesson(s)

The translucent effect was very challenging to reach over a large surface area. The plate has to be heated between 350 - 400 degrees fahrenheit. Heating a large metal plate to 400 degrees causes the paper to stick slightly. This necessitated creating a physical trap on the paper edges to hold it in place while stamping. The clampshell press also had to be hand operated rather than automated, in order to ensure the run was not too fast to allow the translucent effect to show through.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

September 9, 2013


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

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