Opinions on corporate and brand identity work.

A division of UnderConsideration.

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Industry archive

ReviewedNotedSpotted

New Logo for End Family Fire by Droga5

New Logo for End Family Fire by Droga5
Spotted Aug. 13, 2018

New Logo for American Society of Landscape Architects

New Logo for American Society of Landscape Architects
 
Spotted May. 31, 2018

New Logo for BE BEST by Melania Trump

Never Stop Not Stopping

New Logo for BE BEST by Melania Trump

New
Noted May. 8, 2018

New Logo for International Advertising Association by Target Marketing

New Logo for International Advertising Association by Target Marketing
 
Spotted Apr. 26, 2018

New Logo and Identity for MoveOn by RedPeak

Moving On Up

New Logo and Identity for MoveOn by RedPeak
 

before

after
Reviewed Apr. 25, 2018

New Logo and Identity for Flowers of Colombia by SmartBrands

In Bloom

New Logo and Identity for Flowers of Colombia by SmartBrands
 

before

after
Noted Nov. 2, 2017

New Logo and Identity for League Against Cruel Sports by ASHA

A Pawerful Mark

New Logo and Identity for League Against Cruel Sports by ASHA
 

before

after
Noted Aug. 30, 2017

New Logo and Identity for RizeUp by Studio Output

New Logo and Identity for RizeUp by Studio Output
Spotted Jul. 17, 2017

New Logo for Reconciliation Australia

New Logo for Reconciliation Australia
 
Spotted Jun. 8, 2017

New Name, Logo, and Identity for Truth Initiative by Siegel+Gale

You Can Handle the Truth

New Name, Logo, and Identity for Truth Initiative by Siegel+Gale
 

before

after
Reviewed Sep. 16, 2015

New Name, Logo, and Identity for ILA by Ideon

Literacy is Fundamental

New Name, Logo, and Identity for ILA by Ideon
 

before

after
Noted Apr. 9, 2015

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Spotted Around the web

New Logo for FireEye done In-house

New Logo for FireEye done In-house
 
Spotted Feb. 21, 2019

New Name and Logo for CWT

New Name and Logo for CWT
 
Spotted Feb. 21, 2019

New Logo for CAFOD

New Logo for CAFOD
 
Spotted Feb. 20, 2019

New Logo for Luxury Portfolio International by 1000watt

New Logo for Luxury Portfolio International by 1000watt
 
Spotted Feb. 20, 2019

New Name and Logo for Driv

New Name and Logo for Driv
Spotted Feb. 19, 2019

New Name and Logo for Impact Funding Partners

New Name and Logo for Impact Funding Partners
 
Spotted Feb. 19, 2019

Pinned Recent, Big Stories

New Logo for Bank of America by Lippincott

New Logo for Bank of America by Lippincott
 
Posted Nov. 26, 2018

New Logo and Identity for DuPont by Lippincott

New Logo and Identity for DuPont by Lippincott
 
Posted Oct. 4, 2018

New Logo and Identity for Mailchimp by COLLINS and In-house

New Logo and Identity for Mailchimp by COLLINS and In-house
 
Posted Sep. 27, 2018

New Name and Logo for Dunkin’ by Jones Knowles Ritchie

New Name and Logo for Dunkin' by Jones Knowles Ritchie
 
Posted Sep. 26, 2018

New Logo and Identity for Library of Congress by Pentagram

New Logo and Identity for Library of Congress by Pentagram
 
Posted Aug. 22, 2018

New Logo and Identity for American Express by Pentagram

New Logo and Identity for American Express by Pentagram
 
Posted Apr. 10, 2018

Curated Green with Envy

New Logo and Identity for One Medical by Moniker and In-house

New Logo and Identity for One Medical by Moniker and In-house
 
Posted Dec. 13, 2018

New Logo and Identity for Farmdrop by Confederation Studio and In-house

New Logo and Identity for Farmdrop by Confederation Studio and In-house
 
Posted Oct. 9, 2018

New Logo for Austin FC by The Butler Bros

New Logo for Austin FC by The Butler Bros
Posted Aug. 23, 2018

New Logo and Identity for Wilderness Society by Alter

New Logo and Identity for Wilderness Society by Alter
 
Posted Jul. 18, 2018

New Logo and Identity for Dartmouth by OCD

New Logo and Identity for Dartmouth by OCD
 
Posted Feb. 1, 2018

New Logo, Identity, and Packaging for Chobani done In-house

New Logo, Identity, and Packaging for Chobani done In-house
 
Posted Nov. 29, 2017