Opinions on corporate and brand identity work.

A division of UnderConsideration.

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Industry archive

ReviewedNotedSpotted

New Logo for End Family Fire by Droga5

New Logo for End Family Fire by Droga5
Spotted Aug. 13, 2018

New Logo for American Society of Landscape Architects

New Logo for American Society of Landscape Architects
 
Spotted May. 31, 2018

New Logo for BE BEST by Melania Trump

Never Stop Not Stopping

New Logo for BE BEST by Melania Trump

New
Noted May. 8, 2018

New Logo for International Advertising Association by Target Marketing

New Logo for International Advertising Association by Target Marketing
 
Spotted Apr. 26, 2018

New Logo and Identity for MoveOn by RedPeak

Moving On Up

New Logo and Identity for MoveOn by RedPeak
 

before

after
Reviewed Apr. 25, 2018

New Logo and Identity for Flowers of Colombia by SmartBrands

In Bloom

New Logo and Identity for Flowers of Colombia by SmartBrands
 

before

after
Noted Nov. 2, 2017

New Logo and Identity for League Against Cruel Sports by ASHA

A Pawerful Mark

New Logo and Identity for League Against Cruel Sports by ASHA
 

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after
Noted Aug. 30, 2017

New Logo and Identity for RizeUp by Studio Output

New Logo and Identity for RizeUp by Studio Output
Spotted Jul. 17, 2017

New Logo for Reconciliation Australia

New Logo for Reconciliation Australia
 
Spotted Jun. 8, 2017

New Name, Logo, and Identity for Truth Initiative by Siegel+Gale

You Can Handle the Truth

New Name, Logo, and Identity for Truth Initiative by Siegel+Gale
 

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after
Reviewed Sep. 16, 2015

New Name, Logo, and Identity for ILA by Ideon

Literacy is Fundamental

New Name, Logo, and Identity for ILA by Ideon
 

before

after
Noted Apr. 9, 2015

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Spotted Around the web

New Logo for Chicago Sky by David Day Associates

New Logo for Chicago Sky by David Day Associates
 
Spotted Nov. 15, 2018

New Logo for Affirm by Mackey Saturday

New Logo for Affirm by Mackey Saturday
 
Spotted Nov. 15, 2018

New Logo for Kemper

New Logo for Kemper
 
Spotted Nov. 14, 2018

New Logo and Identity for Motorsport UK by rbl Brands

New Logo and Identity for Motorsport UK by rbl Brands
 
Spotted Nov. 14, 2018

New Name and Logo for Disney+

New Name and Logo for Disney+
Spotted Nov. 13, 2018

New Name and Logo for Skeyes

New Name and Logo for Skeyes
 
Spotted Nov. 13, 2018

Pinned Recent, Big Stories

New Logo and Identity for DuPont by Lippincott

New Logo and Identity for DuPont by Lippincott
 
Posted Oct. 4, 2018

New Logo and Identity for Mailchimp by COLLINS and In-house

New Logo and Identity for Mailchimp by COLLINS and In-house
 
Posted Sep. 27, 2018

New Name and Logo for Dunkin’ by Jones Knowles Ritchie

New Name and Logo for Dunkin' by Jones Knowles Ritchie
 
Posted Sep. 26, 2018

New Logo and Identity for Library of Congress by Pentagram

New Logo and Identity for Library of Congress by Pentagram
 
Posted Aug. 22, 2018

New Logo and Identity for American Express by Pentagram

New Logo and Identity for American Express by Pentagram
 
Posted Apr. 10, 2018

New Logo and Identity for Santander by Interbrand

New Logo and Identity for Santander by Interbrand
 
Posted Mar. 26, 2018

Curated Winning Gradients

New Name and Logo for Movies Anywhere

New Name and Logo for Movies Anywhere
 
Posted Oct. 24, 2017

New Logo for Firefox

New Logo for Firefox
 
Posted Oct. 6, 2017

New Logo for Tinder by DesignStudio in Collaboration with In-house

New Logo for Tinder by DesignStudio in Collaboration with In-house
 
Posted Aug. 11, 2017

New Logo and Identity for Karhoo by SomeOne

New Logo and Identity for Karhoo by SomeOne
 
Posted May. 12, 2016

New Icon for Instagram done In-house

New Icon for Instagram done In-house
 
Posted May. 11, 2016

New Logo for Freeview by DixonBaxi

New Logo for Freeview by DixonBaxi
 
Posted Feb. 17, 2015