Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

Advocacy
Industry archive

ReviewedNotedSpotted

New Logo for BE BEST by Melania Trump

Never Stop Not Stopping

New Logo for BE BEST by Melania Trump

New
Noted May. 8, 2018

New Logo for International Advertising Association by Target Marketing

New Logo for International Advertising Association by Target Marketing
 
Spotted Apr. 26, 2018

New Logo and Identity for MoveOn by RedPeak

Moving On Up

New Logo and Identity for MoveOn by RedPeak
 

before

after
Reviewed Apr. 25, 2018

New Logo and Identity for Flowers of Colombia by SmartBrands

In Bloom

New Logo and Identity for Flowers of Colombia by SmartBrands
 

before

after
Noted Nov. 2, 2017

New Logo and Identity for League Against Cruel Sports by ASHA

A Pawerful Mark

New Logo and Identity for League Against Cruel Sports by ASHA
 

before

after
Noted Aug. 30, 2017

New Logo and Identity for RizeUp by Studio Output

New Logo and Identity for RizeUp by Studio Output
Spotted Jul. 17, 2017

New Logo for Reconciliation Australia

New Logo for Reconciliation Australia
 
Spotted Jun. 8, 2017

New Name, Logo, and Identity for Truth Initiative by Siegel+Gale

You Can Handle the Truth

New Name, Logo, and Identity for Truth Initiative by Siegel+Gale
 

before

after
Reviewed Sep. 16, 2015

New Name, Logo, and Identity for ILA by Ideon

Literacy is Fundamental

New Name, Logo, and Identity for ILA by Ideon
 

before

after
Noted Apr. 9, 2015

Share ›

Spotted Around the web

New Logo for ServiceNow

New Logo for ServiceNow
 
Spotted May. 18, 2018

New Logo for Gloucester Rugby

New Logo for Gloucester Rugby
 
Spotted May. 17, 2018

New Name and Logo for Sony Crackle

New Name and Logo for Sony Crackle
 
Spotted May. 17, 2018

New Logo and Identity for Highpoint Health by Madison Design

New Logo and Identity for Highpoint Health by Madison Design
 
Spotted May. 16, 2018

New Logo for Aaptiv by Red Antler

New Logo for Aaptiv by Red Antler
 
Spotted May. 16, 2018

New Logo and Identity for Yoteq by Brand Brothers

New Logo and Identity for Yoteq by Brand Brothers
Spotted May. 15, 2018

Pinned Recent, Big Stories

New Logo and Identity for American Express by Pentagram

New Logo and Identity for American Express by Pentagram
 
Posted Apr. 10, 2018

New Logo and Identity for Santander by Interbrand

New Logo and Identity for Santander by Interbrand
 
Posted Mar. 26, 2018

New Logo and Identity for Century 21

New Logo and Identity for Century 21
 
Posted Mar. 6, 2018

New Logo, Identity, and Livery for Lufthansa done In-house with Martin et Karczinski

New Logo, Identity, and Livery for Lufthansa done In-house with Martin et Karczinski
 
Posted Feb. 8, 2018

New Logo and Packaging for Diet Coke done In-house in Collaboration with Kenyon Weston

New Logo and Packaging for Diet Coke done In-house in Collaboration with Kenyon Weston
 
Posted Jan. 11, 2018

New Logo, Identity, and Packaging for Chobani done In-house

New Logo, Identity, and Packaging for Chobani done In-house
 
Posted Nov. 29, 2017

Curated I-Want-To-Go-To-There Brands

New Logo and Identity for Russia Tourism

New Logo and Identity for Russia Tourism
Posted Jan. 10, 2018

New Logo and Identity for Courmayeur by Interbrand

New Logo and Identity for Courmayeur by Interbrand
 
Posted Nov. 10, 2016

New Logo and Identity for Paris Convention and Visitors Bureau by Graphéine

New Logo and Identity for Paris Convention and Visitors Bureau by Graphéine
 
Posted May. 18, 2016

New Logo and Identity for Porto by White Studio

New Logo and Identity for Porto by White Studio
Posted Oct. 16, 2014

Peru’s New Brand

Peru's New Brand
 
Posted Mar. 15, 2011

Where the Cold Wind Blows

Where the Cold Wind Blows
Posted Sep. 29, 2010