Opinions on corporate and brand identity work.

A division of UnderConsideration.

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Industry archive

ReviewedNotedSpotted

New Logo for End Family Fire by Droga5

New Logo for End Family Fire by Droga5
Spotted Aug. 13, 2018

New Logo for American Society of Landscape Architects

New Logo for American Society of Landscape Architects
 
Spotted May. 31, 2018

New Logo for BE BEST by Melania Trump

Never Stop Not Stopping

New Logo for BE BEST by Melania Trump

New
Noted May. 8, 2018

New Logo for International Advertising Association by Target Marketing

New Logo for International Advertising Association by Target Marketing
 
Spotted Apr. 26, 2018

New Logo and Identity for MoveOn by RedPeak

Moving On Up

New Logo and Identity for MoveOn by RedPeak
 

before

after
Reviewed Apr. 25, 2018

New Logo and Identity for Flowers of Colombia by SmartBrands

In Bloom

New Logo and Identity for Flowers of Colombia by SmartBrands
 

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after
Noted Nov. 2, 2017

New Logo and Identity for League Against Cruel Sports by ASHA

A Pawerful Mark

New Logo and Identity for League Against Cruel Sports by ASHA
 

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after
Noted Aug. 30, 2017

New Logo and Identity for RizeUp by Studio Output

New Logo and Identity for RizeUp by Studio Output
Spotted Jul. 17, 2017

New Logo for Reconciliation Australia

New Logo for Reconciliation Australia
 
Spotted Jun. 8, 2017

New Name, Logo, and Identity for Truth Initiative by Siegel+Gale

You Can Handle the Truth

New Name, Logo, and Identity for Truth Initiative by Siegel+Gale
 

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after
Reviewed Sep. 16, 2015

New Name, Logo, and Identity for ILA by Ideon

Literacy is Fundamental

New Name, Logo, and Identity for ILA by Ideon
 

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after
Noted Apr. 9, 2015

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Spotted Around the web

New Logo and Packaging for Moneysworth & Best

New Logo and Packaging for Moneysworth & Best
 
Spotted Apr. 25, 2019

New Logo for Medallia

New Logo for Medallia
 
Spotted Apr. 25, 2019

New Logo for Greenweez by Curius

New Logo for Greenweez by Curius
 
Spotted Apr. 24, 2019

New Name and Logo for Galeria Karstadt Kaufhof

New Name and Logo for Galeria Karstadt Kaufhof
Spotted Apr. 24, 2019

New Logo for Round Rock Tourism by Arsenal Advertising

New Logo for Round Rock Tourism by Arsenal Advertising
 
Spotted Apr. 23, 2019

New Logo and Identity for GC Partners by Brandpie

New Logo and Identity for GC Partners by Brandpie
 
Spotted Apr. 23, 2019

Pinned Recent, Big Stories

New Logo and Identity for Staples

New Logo and Identity for Staples
 
Posted Apr. 2, 2019

New Logo and Identity for Slack by Pentagram and In-house

New Logo and Identity for Slack by Pentagram and In-house
 
Posted Jan. 17, 2019

New Logo for Bank of America by Lippincott

New Logo for Bank of America by Lippincott
 
Posted Nov. 26, 2018

New Logo and Identity for DuPont by Lippincott

New Logo and Identity for DuPont by Lippincott
 
Posted Oct. 4, 2018

New Logo and Identity for Mailchimp by COLLINS and In-house

New Logo and Identity for Mailchimp by COLLINS and In-house
 
Posted Sep. 27, 2018

New Name and Logo for Dunkin’ by Jones Knowles Ritchie

New Name and Logo for Dunkin' by Jones Knowles Ritchie
 
Posted Sep. 26, 2018

Curated Fortune Favors the Bold

New Logo for Avon by Standard Black

New Logo for Avon by Standard Black
 
Posted Mar. 11, 2019

New Logo and Packaging for Grado Labs by High Tide

New Logo and Packaging for Grado Labs by High Tide
 
Posted Jan. 28, 2019

New Logo and Identity for Kickstarter done In-house in Collaboration with Order

New Logo and Identity for Kickstarter done In-house in Collaboration with Order
 
Posted Nov. 20, 2017

New Logo and Identity for ACLU by Open, Co:Collective, and Frere-Jones Type

New Logo and Identity for ACLU by Open, Co:Collective, and Frere-Jones Type
 
Posted Sep. 28, 2017

Billbold

Billbold
 
Posted Jan. 24, 2013

Optimum has the Last Word

Optimum has the Last Word
 
Posted Sep. 19, 2012