Opinions on corporate and brand identity work.

A division of UnderConsideration.

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Industry archive

ReviewedNotedSpotted

New Name and Logo for The Counter by Athletics

New Name and Logo for The Counter by Athletics
 
Spotted Feb. 4, 2020

New Name and Logo for Knewz

New Name and Logo for Knewz
Spotted Feb. 3, 2020

New Logo and Identity for Fanhood by Hoodzpah

When the Hoops Hits the Fan

New Logo and Identity for Fanhood by Hoodzpah

New
Noted Dec. 2, 2019

New Logo for Nice Kicks

New Logo for Nice Kicks
 
Spotted Nov. 18, 2019

New Logo for Daily Hive by Colony

New Logo for Daily Hive by Colony
 
Spotted Nov. 7, 2019

New Logo for BuzzFeed

New Logo for BuzzFeed
 
Spotted Nov. 4, 2019

New Logo and Identity for Overview by Ben Bloom

It’s a Big World After All

New Logo and Identity for Overview by Ben Bloom
 

before

after
Noted Nov. 1, 2019

New Logo for The Strategist done In-house

New Logo for The Strategist done In-house
 
Spotted Sep. 18, 2019

New Logo for Board Game Geek

New Logo for Board Game Geek
 
Spotted Aug. 29, 2019

New Logo and Identity for Allas by Bedow

I Heard You Like Speech Bubbles in Your Speech Bubbles

New Logo and Identity for Allas by Bedow
 

before

after
Noted Jul. 17, 2019

New Logo for Healthline

New Logo for Healthline
 
Spotted May. 22, 2019

New Logo for Investopedia

New Logo for Investopedia
 
Spotted Apr. 4, 2019

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Spotted Around the web

New Logo and Identity for Mavana by Stewart and Associates

New Logo and Identity for Mavana by Stewart and Associates
 
Spotted Apr. 2, 2020

New Logo for SUSE

New Logo for SUSE
 
Spotted Apr. 2, 2020

New Logo and Identity for Fields by Chermayeff & Geismar & Haviv

New Logo and Identity for Fields by Chermayeff & Geismar & Haviv
Spotted Apr. 1, 2020

New Logo for AspireHR by Beyondigital

New Logo for AspireHR by Beyondigital
 
Spotted Apr. 1, 2020

New Logo for Paylocity

New Logo for Paylocity
 
Spotted Mar. 31, 2020

New Name and Logo for Spot

New Name and Logo for Spot
 
Spotted Mar. 31, 2020

Pinned Recent, Big Stories

New Logo and Identity for GoDaddy done In-house

New Logo and Identity for GoDaddy done In-house
 
Posted Jan. 15, 2020

New Logo and Identity for Warner Bros. by Pentagram

New Logo and Identity for Warner Bros. by Pentagram
 
Posted Nov. 18, 2019

New Logo and Identity for Reebok done In-house with Darrin Crescenzi

New Logo and Identity for Reebok done In-house with Darrin Crescenzi
 
Posted Nov. 12, 2019

New Logo and Identity for Kroger by DDB

New Logo and Identity for Kroger by DDB
 
Posted Nov. 7, 2019

New Logo for Facebook, Inc. done In-house with Dalton Maag and Saffron

New Logo for Facebook, Inc. done In-house with Dalton Maag and Saffron
Posted Nov. 5, 2019

New Logo and Identity for Staples

New Logo and Identity for Staples
 
Posted Apr. 2, 2019

Curated IT’S HIP TO BE SQUARE

New Logo and Identity for MMAC by Sociedad Anónima

New Logo and Identity for MMAC by Sociedad Anónima
Posted Feb. 4, 2019

New Logo and Identity for Hudson Square by Applied

New Logo and Identity for Hudson Square by Applied
 
Posted Dec. 21, 2018

New Logo and Identity for Flipboard by Moniker and In-house

New Logo and Identity for Flipboard by Moniker and In-house
 
Posted Apr. 26, 2018

New Logo for Roblox

New Logo for Roblox
 
Posted Jan. 13, 2017

New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv

New Logo and Identity for Imagen by Chermayeff & Geismar & Haviv
Posted Oct. 7, 2016

New Logo and Identity for NEMO Science Museum by Studio Dumbar

New Logo and Identity for NEMO Science Museum by Studio Dumbar
 
Posted May. 16, 2016