Opinions on corporate and brand identity work.

A division of UnderConsideration.

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Industry archive

ReviewedNotedSpotted

New Logo and Identity for Fanhood by Hoodzpah

When the Hoops Hits the Fan

New Logo and Identity for Fanhood by Hoodzpah

New
Noted Dec. 2, 2019

New Logo for Nice Kicks

New Logo for Nice Kicks
 
Spotted Nov. 18, 2019

New Logo for Daily Hive by Colony

New Logo for Daily Hive by Colony
 
Spotted Nov. 7, 2019

New Logo for BuzzFeed

New Logo for BuzzFeed
 
Spotted Nov. 4, 2019

New Logo and Identity for Overview by Ben Bloom

It’s a Big World After All

New Logo and Identity for Overview by Ben Bloom
 

before

after
Noted Nov. 1, 2019

New Logo for The Strategist done In-house

New Logo for The Strategist done In-house
 
Spotted Sep. 18, 2019

New Logo for Board Game Geek

New Logo for Board Game Geek
 
Spotted Aug. 29, 2019

New Logo and Identity for Allas by Bedow

I Heard You Like Speech Bubbles in Your Speech Bubbles

New Logo and Identity for Allas by Bedow
 

before

after
Noted Jul. 17, 2019

New Logo for Healthline

New Logo for Healthline
 
Spotted May. 22, 2019

New Logo for Investopedia

New Logo for Investopedia
 
Spotted Apr. 4, 2019

New Logo for FabFitFun

New Logo for FabFitFun
 
Spotted Mar. 12, 2019

New Logo for iLounge

New Logo for iLounge
 
Spotted Mar. 6, 2019

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Spotted Around the web

New Logo for Oshkosh Corporation

New Logo for Oshkosh Corporation
 
Spotted Dec. 12, 2019

New Logo for Avanti West Coast

New Logo for Avanti West Coast
Spotted Dec. 12, 2019

New Logo and Identity for ESADE by Firma

New Logo and Identity for ESADE by Firma
 
Spotted Dec. 11, 2019

New Logo for Trainline

New Logo for Trainline
 
Spotted Dec. 11, 2019

New Logo for Nebraska Furniture Mart

New Logo for Nebraska Furniture Mart
 
Spotted Dec. 10, 2019

New Logo for Infotech by Bukwild

New Logo for Infotech by Bukwild
 
Spotted Dec. 10, 2019

Pinned Recent, Big Stories

New Logo and Identity for Warner Bros. by Pentagram

New Logo and Identity for Warner Bros. by Pentagram
 
Posted Nov. 18, 2019

New Logo and Identity for Reebok done In-house with Darrin Crescenzi

New Logo and Identity for Reebok done In-house with Darrin Crescenzi
 
Posted Nov. 12, 2019

New Logo and Identity for Kroger by DDB

New Logo and Identity for Kroger by DDB
 
Posted Nov. 7, 2019

New Logo for Facebook, Inc. done In-house with Dalton Maag and Saffron

New Logo for Facebook, Inc. done In-house with Dalton Maag and Saffron
Posted Nov. 5, 2019

New Logo and Identity for Staples

New Logo and Identity for Staples
 
Posted Apr. 2, 2019

New Logo and Identity for Slack by Pentagram and In-house

New Logo and Identity for Slack by Pentagram and In-house
 
Posted Jan. 17, 2019

Curated That Good Hand-drawn Feel

New Logo and Packaging for Nature’s Bakery by Hatch Design

New Logo and Packaging for Nature's Bakery by Hatch Design
 
Posted Sep. 20, 2019

New Logo and Packaging for Get Raw by Snask

New Logo and Packaging for Get Raw by Snask
 
Posted Jun. 4, 2018

New Logo and Campaign for “Strength in Numbers” by Goodby Silverstein & Partners

New Logo and Campaign for
 
Posted May. 12, 2016

New Packaging for Jeni’s Splendid Ice Cream done In-house

New Packaging for Jeni's Splendid Ice Cream done In-house
 
Posted Oct. 20, 2015

New Name, Logo, and Identity for Indygen by Brandient

New Name, Logo, and Identity for Indygen by Brandient
Posted Jul. 29, 2013

Nuts.fun

Nuts.fun
 
Posted Jul. 9, 2012