Pinned
archive
New Logo and Identity for GoDaddy done In-house
All Systems Go
![New Logo and Identity for GoDaddy done In-house](https://www.underconsideration.com/brandnew/archives/godaddy_2020_logo_before_after.png)
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Reviewed Jan. 15, 2020
New Logo and Identity for Warner Bros. by Pentagram
Nice Shield Bruh
![New Logo and Identity for Warner Bros. by Pentagram](https://www.underconsideration.com/brandnew/archives/warner_bros_logo_before_after.jpg)
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Reviewed Nov. 18, 2019
New Logo and Identity for Kroger by DDB
The OG of Weird Logos
![New Logo and Identity for Kroger by DDB](https://www.underconsideration.com/brandnew/archives/kroger_logo_before_after.png)
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Reviewed Nov. 7, 2019
New Logo and Identity for Staples
A Seat at the Staple
![New Logo and Identity for Staples](https://www.underconsideration.com/brandnew/archives/staples_usa_logo_before_after.png)
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Reviewed Apr. 2, 2019
New Logo and Identity for Slack by Pentagram and In-house
Hash it Out
![New Logo and Identity for Slack by Pentagram and In-house](https://www.underconsideration.com/brandnew/archives/slack_logo_before_after.png)
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Reviewed Jan. 17, 2019
New Logo for Bank of America by Lippincott
Capture the Flag
![New Logo for Bank of America by Lippincott](https://www.underconsideration.com/brandnew/archives/bank_of_america_logo_before_after_a.png)
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Reviewed Nov. 26, 2018
New Logo and Identity for DuPont by Lippincott
Oval my ol’ Pal
![New Logo and Identity for DuPont by Lippincott](https://www.underconsideration.com/brandnew/archives/dupont_logo_before_after.png)
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Reviewed Oct. 4, 2018
New Logo and Identity for Mailchimp by COLLINS and In-house
Going Bananas
![New Logo and Identity for Mailchimp by COLLINS and In-house](https://www.underconsideration.com/brandnew/archives/mailchimp_2018_logo_before_after_a.png)
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Reviewed Sep. 27, 2018
New Name and Logo for Dunkin’ by Jones Knowles Ritchie
Donuts is Out
![New Name and Logo for Dunkin' by Jones Knowles Ritchie](https://www.underconsideration.com/brandnew/archives/dunkin_logo_before_after.png)
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Reviewed Sep. 26, 2018
New Logo and Identity for Uber by Wolff Olins and In-house
Safety in Numbers
![New Logo and Identity for Uber by Wolff Olins and In-house](https://www.underconsideration.com/brandnew/archives/uber_2018_logo_before_after.png)