Leland Maschmeyer


Chief Creative Officer


New York, NY

Leland is the Chief Creative Officer of Chobani. In 2017, Fast Company ranked Chobani as the 9th most innovative company in the world. Fortune selected it as a “Brand that Matters.” Fortune selected it to its “Brands Changing the World” list.

Adweek recognized Leland as a “Young Influential;” Campaign Magazine honored him as a “Global 30 Under 30;” and Graphic Design USA selected him to its “People to Watch” list. In 2016, Forbes named COLLINS — the design consultancy Leland co-founded and ran as CCO — as an agency defining the future of brand building. That same year, Fast Company chose his team’s global redesign of Instagram as the year’s best. The previous year, Fast Company, WIRED, and Design Week also named his global redesign of Spotify as the year’s best. In 2015, Forbes praised his team’s music video for Azealia Banks as “the future of music videos.” His work has earned honors from Cannes, One Show, Fast Company, AICP, Effies, Type Directors Club, 4As, FPO, Graphis, Communication Arts, among others. It is also included in the MoMA’s permanent archives.

A sought-out speaker, Leland frequently speaks across the globe: IBM, The New York Times, Mexico’s Ministry of Economics, SXSW, Yale School of Architecture, Princeton, Mattel, the Museum of Art & Design, HOW-Dieline, Design Management Institute, 4As, RGD, AIGA, and the New Zealand CEO Summit, among others. He has chaired and sat on juries for AICP Next Awards, Dieline, Jay Chiat Awards, EFFIEs, ADDY Awards, and the Print Design annual.

Leland is also a faculty member of the School of Visual Arts MFA program.








Nine billion media impressions. Over 500 media placements. 94% positive and 4% neutral online sentiment. And one nomination for the 2020 presidency. Leland will share the story and inspiration behind the Chobani rebrand. And how it was done entirely in-house.