Videos

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An insightful conversation with a young entrepreneur and a champion of all things periods, touching on the myriad challenges and opportunities of growing a consumer brand in the menstrual care category that is often clinical, distant, and far from real. PREVIEW

A detailed and typographically-nerdy look into how custom typefaces inform retail typefaces and vice versa as seen through a handful of excellent examples from Jeremy's work for clients and design firms despite some setbacks early in his design career (read: childhood spent designing toys on spec). PREVIEW

A thoughtful and compassionate retelling of a period of grief this past year that lead to setting new working standards that prioritized well-being and set up an unconventional presentation of a trio of case studies that each ended with a faux obituary of the brand being presented. PREVIEW

A quick look at what it takes to design an identity for a small city — City of Sunset Valley, Texas — which may seem like an easy task but showcasing the breadth of research, development, and endless array of applications, it's clear it's not. PREVIEW (This video file is shared with Lope & Michu and Nhi)

An honest appraisal via a series of confessions of becoming a design studio through an unconventional path and embracing those early challenges, mistakes, and lack of experience to build a different kind of design studio — for the better. PREVIEW (This video file is shared with Jose Canales and Nhi)

An example of the potential impact of representation through branding with a case study of the identity and pitch deck for a movie that was almost made to measure for this passionate, second-generation Vietnamese American. PREVIEW (This video file is shared with Jose Canales and Lope & Michu)

A delightful serving of restaurant branding and spirit packaging brimming with detail, all stemming from an early realization that creativity is found everywhere — even in making (and eating) tacos — culminating with the conclusion that "design is everything that WE are". PREVIEW

An engaging narrative of how Porto Rocha came to be, the principles behind the studio, the energetic and charismatic work it does — featuring case studies for Nike and Vevo — and its goal to prove that queer and latino immigrants can run a global design agency in New York. PREVIEW

A fast-paced, in-depth look at the design of the comprehensive, type-driven identity for Williams College that builds on the institution's 200 years of "unbranding" to bring order, functionality, and creativity for its next 200 years. PREVIEW

An introspective look at the evolution of her career, from working at a small design firm doing a book on dominatrix photographs to working at some of the biggest design firms doing identities of the largest scale and impact, including USA Today, The Met, and Burger King, as well as the experience of working in-house at Chobani. PREVIEW

An open conversation about the challenges of not just getting into the creative industries as a person of color but making it in the long term, punctuated by a glimmer of hope as leaders like Abdul and Erwin lead by example consistently and provide opportunities to other minorities whenever they can. PREVIEW

An introvert taking on the role of an extrovert for the day takes an alternate route to present three case studies based on the different types of roles the agency took on as designers from “The Hairdresser” to “The Questionable Friend” to the “The TV Show Host”. PREVIEW