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Lead Image

Live Better Stories Poster


Production Method




Thomas Bradley

Art Direction: Steve Hoskins



Justin Dickau of Fairweather Press

For these posters, Thomas Bradley composed custom typography from geometric patters reminiscent of Teva’s Original Universals. The kinetic energy created from juxtaposing the various patterns reflects the verbal concept of living better stories in a motivational way, and the DIY feel of a screen printed poster echoes the “get your hands dirty” spirit. 




Quantity Produced


Production Cost

Production Time

Dimensions (Width × Height × Depth)

19 × 25 in

Page Count

Paper Stock

100 C

Number of Colors







Description ---

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Project Description

Teva approached me to design a limited edition poster for their friends and family to help celebrate their 30 year anniversary. Once my custom type layout was approved, I set to work painstakingly building the letterforms and negative space out of geometric patterns and shapes reminiscent of the iconic nylon webbing that made me always want a pair of their Original Universals. Eventually landscapes began emerging. Triangles turned into trees, rectangles became skyscrapers, and numerous stories brought the poster to life.

Production Lesson(s)

Since I had never tried to make something this complex, I underestimated the amount of time it would take to complete the design and had to push back on the deadline multiple times. Also color decisions were a group effort between the print shop, the art director and I. I'm fairly positive this was a rather difficult poster to register, but you'd have to check with Justin about that.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter


Date Published

November 12, 2013


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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

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