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Lead Image

Roswell Restaurant Week Materials


Production Method




Nimble. Design Co.

Candice Riley Campbell, Creative Director
Stephen Wright, Illustrator
Mirely Cabral, Graphic Designer



Smokey Road Press

Where do you start when designing for “a week”? How do you figure items will be used across a large group of people over a few days? Whatever this design team dreamted of in the beginning, they seem pleased with the knowledge that all 10,000 coasters were used. Sweet indeed. 



Roswell Inc

Quantity Produced

10,000 Coasters
50 Limited Edition Posters

Production Cost


Production Time

4 weeks

Dimensions (Width × Height × Depth)

Page Count

Paper Stock

Number of Colors





Hand-lettered logomark
Archer supporting typeface


Roswell Restaurant Week Deliverables
Roswell Restaurant Week Deliverables
Roswell Restaurant Week Deliverables
Roswell Restaurant Week Deliverables
Roswell Restaurant Week Deliverables

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Project Description

This year our firm, Nimble. Design Co., was tasked with reimagining the identity and visuals to support Roswell Restaurant Week, a culinary celebration blending Roswell's finest. These materials were produced for participating restaurants to display proudly inside their restaurants pre-and-during event week to gain organic word-of-mouth buzz and consistently promote the brand message.

Production Lesson(s)

Printing such a large run of collateral in such a short span of time required an upfront understanding from the letterpress printer of exactly how our illustrations would need to crop and layer so there was no time lost during pre-press. Also, matching such specific earth-tone green and rich purple Pantone colors on press proved challenging when working with two vendors in different parts of the state. In the end, these deliverables received great exposure (all 10,000 used!) and aided in delivering a cohesive reintroduction of the event.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

March 30, 2016


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.

The End