Book Recommendations
A discerning selection on books about logo design, the designers that create them and the meaning of branding. More or less. If you see something missing, please let us know and we will add it if appropriate. This list will be updated regularly — look for the
icon.
Jump to: Individuals & Groups / Compendiums / Technique / Miscellaneous / By UnderConsideration
Last updated: January 2010
Individuals & Groups
Otto Neurath by Nader Vossoughian
Vignelli From A to Z by Massimo and Leila Vignelli
Otl Aicher by Markus Rathgeb
Lester Beall: Trailblazer of American Graphic Design by R. Roger Remington
Paul Rand by Steve Heller
Brand Apart by Joe Duffy
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy 1940 – 1970 by Museum für Gestaltung Zürich
Compendiums
Logology by Victionary
Logo Design Love by David Airey
Marks of Excellence by Per Mollerup
Logo by Michael Evamy
Masters of Design: Logos & Identity: A Collection of the Most Inspiring Logo Designers in the World by Sean Adams
Logo, Font & Lettering Bible by Leslie Cabarga
Logo Savvy: Top Brand Design Firms Share their Naming and Identity Strategies by WOW Branding
TM, Trademarks Designed by Chermayeff & Geismar by Chermayeff Geismer Inc
C/ID: Visual Identity and Branding for the Arts by Angus Hyland, Emily King
Technique
Logotypes & Letterforms by Doyald Young
Fonts & Logos by Doyald Young
Dangerous Curves: Mastering Logotype Design by Doyald Young
Miscellaneous
Look Both Ways: Illustrated Essays on the Intersection of Life and Design by Debbie Millman
Branding: From Brief to Finished Solution by Mono
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler
The Dictionary of Brand by Marty Neumeier
The Brand Gap by Marty Neumeier
Books by UnderConsideration
Flaunt: Designing effective, compelling and memorable portfolios of creative work by Bryony Gomez-Palacio and Armin Vit
Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design by Bryony Gomez-Palacio and Armin Vit
Women Of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers by Bryony Gomez-Palacio and Armin Vit
The Word It Book: Speak Up presents a gallery of interpreted words by Bryony Gomez-Palacio and Armin Vit
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.