ASSIGNMENT To create a new identity for an already existing brand by utilizing design elements, background research of the original brand identity and an all around fresh look.
SCHOOL Murray State University Murray, KY
COURSE Graphic Design IV
INSTRUCTOR Jim Bryant
Approach
To bring out the company’s unique identity by creating a cohesive, simple, sophisticated appearance.
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Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.