I approached the assignment by finding a product that had potential and visual appeal, without the corresponding effect of the packaging. Mike & Ike candies are very colorful and characteristically shaped, giving me a lot of freedom to work with the appeal of the visual. The existing packaging on the other hand was lacking and drab, and didn’t utilize the charm of the candy as well as it could. Also, the existing package tried to convey that the candies were on the same level as real fruit, but that is obviously not the case. I wanted to stress the artificial qualities and reality of Mike & Ike, yet make it sophisticated in the same way.