ASSIGNMENT Rebrand the official mail carrier of the Netherlands: TNT Post. The identity should reflect that TNT Post is transitioning from a public to a private organization and will face stiff competition. (Little did I know the company would be coming out with an official rebrand weeks later.)
SCHOOL Willem de Kooning Academie Rotterdam, Netherlands
COURSE Graphic Design
INSTRUCTOR Karin Mientjes
I researched the company’s history and surveyed other nations postal branding systems. Avoiding clichés like the post horn, I focused on symbols of the postal system and the Netherlands. I combined security patterns found on the inside of envelopes with a shield symbol, derived from the Netherlands coat of arms, to create a flexible identity system.