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TNT Post by Colin Dunn

Lead Image

ASSIGNMENT
Rebrand the official mail carrier of the Netherlands: TNT Post. The identity should reflect that TNT Post is transitioning from a public to a private organization and will face stiff competition. (Little did I know the company would be coming out with an official rebrand weeks later.)
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SCHOOL
Willem de Kooning Academie
Rotterdam, Netherlands
COURSE
Graphic Design
INSTRUCTOR
Karin Mientjes
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Approach

I researched the company’s history and surveyed other nations postal branding systems. Avoiding clichés like the post horn, I focused on symbols of the postal system and the Netherlands. I combined security patterns found on the inside of envelopes with a shield symbol, derived from the Netherlands coat of arms, to create a flexible identity system.

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Sketches and Process

TNT Post by Colin Dunn

TNT Post by Colin Dunn

TNT Post by Colin Dunn

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Solution

TNT Post by Colin Dunn

TNT Post by Colin Dunn

TNT Post by Colin Dunn

TNT Post by Colin Dunn

TNT Post by Colin Dunn

TNT Post by Colin Dunn

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Colin’s Website



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DATE: May.19.2011|POSTED BY: Lauren Dickens|CATEGORY: Service| COMMENTS:

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