TypeCon by Tommy Hines
ASSIGNMENT
Create a wordmark for the 2011 "TypeCon" conference
Create a wordmark for the 2011 "TypeCon" conference
SCHOOL
Winthrop University
Rock Hill, SC
Winthrop University
Rock Hill, SC
COURSE
Typography II
Typography II
INSTRUCTOR
Jason Tselentis
Jason Tselentis
Approach
It took me a while to develop the concept thoroughly. My initial approach was to express the eclecticism of typography, that is, how universal type is. Even though you may not be able to understand a language or read its words, one can still depict letters and typography of different alphabets. After much revision, I settled on portraying this eclecticism using the “I Spy” children’s books. In the books, the pages are flooded with a crystallographic assortment of random objects in which one has to search and find specific objects.
So, I decided that by using negative space and filling positive space with the attributes and shapes of letterforms, I could portray my wordmark and theme for the 2011 TypeCon, then titling the theme as ” I SPY”.
Sketches and Process
Solution
Tommy Hines’s Website
DATE: Sep.09.2010
POSTED BY: BryonyCATEGORY: Conference COMMENTS:
TAGS: iphone app, typecon,
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