Hang Ten by Neha Hattangdi
ASSIGNMENT
Our task was to pick a dead, dying or defunct brand and revive it. I was free to choose any brand I wanted as long as I could make a case for its need for a makeover. Besides redesigning the logo, I made the standards guide and thought of ways to expand the brand to make it more than just surfwear.
Our task was to pick a dead, dying or defunct brand and revive it. I was free to choose any brand I wanted as long as I could make a case for its need for a makeover. Besides redesigning the logo, I made the standards guide and thought of ways to expand the brand to make it more than just surfwear.
SCHOOL
Academy Of Art University
San Francisco, CA
Academy Of Art University
San Francisco, CA
COURSE
Nature of Identity, Graphic Design
Nature of Identity, Graphic Design
INSTRUCTOR
Hunter Wimmer
Hunter Wimmer
Approach
First, I renamed Hang Ten to H10. For revitalizing the brand I centered my idea around the energy of waves and water (H20). By embracing the calming and serene quality of nature, H10’s new mission will be to involve the community with nature alongside its retail and merchandise. The semester is not yet over, and I am currently working on the standards guide. It is 80% done, and will be completed by the 17th of May (end of the semester).
Sketches and Process
Solution
Neha Hattangdi’s Website
DATE: May.17.2010
POSTED BY: BryonyCATEGORY: Retail COMMENTS:
TAGS: hang ten, logo, mood board,
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