ASSIGNMENTThis assignment was my degree project, so I was able to do anything I wanted. But I knew I wanted to do branding and I've seen very successful city branding. I decided to do one for my hometown of Boston.
SCHOOL
Massachusetts College of Art and Design
Boston, MA
COURSE
Senior Degree Project
INSTRUCTOR
Brian Lucid
ASSIGNMENTWe were asked to do a re-branding campaign for an existing museum. It was to be comprised of a logo, letterhead system, advertisements, museum signage, website, web advertisement, packaging/bags, collateral, and a final display. We were allowed to choose the museum we wanted out of a list of around 15. We had to have all components of a campaign and it had to be relatable to the actual museum.
SCHOOL
Kansas State University
Manhattan, KS
COURSE
Senior Studio
INSTRUCTOR
Mervi Pakaste