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“before after”
Reviewed
Noted
Linked
Spotted
Announced
Sponsored
Follow-up: New Logo and Identity for Seattle-Tacoma International Airport by Turnstyle
Raiders of the New Arc
Follow-up
Reviewed Jul. 28, 2020
New Logo and Identity for Rangers Football Club by See Saw Creative
The Lion’s Share
before
after
Reviewed Jul. 23, 2020
New Name, Logo, and Identity for The Practice by SomeOne
Balance Makes Perfect
before
after
Reviewed Jul. 22, 2020
New Logo and Packaging for King Arthur Baking Company by Little
The King is Bread, Long Live the King!
before
after
Reviewed Jul. 21, 2020
New Logo and Identity for Degreed done In-house
See the World through Blue-colored Glasses
before
after
Reviewed Jul. 14, 2020
New Logo and Packaging for Amstel by Elmwood
Ring Out the Old
before
after
Reviewed Jul. 13, 2020
Follow-up: New Name, Logo, and Identity for TGI Fridays UK by SomeOne
Friday Night Stripes
Follow-up
Reviewed Jul. 7, 2020
New Logo and Identity for OneFootball by DesignStudio
For Kicks
before
after
Reviewed Jun. 30, 2020
Follow-up: New Logo and Identity for NI by Gretel
Put Your Test Foot Forward
Follow-up
Reviewed Jun. 29, 2020
New Logo and Identity for 2021 Rugby League World Cup by Mammoth
Ribb On, Ribb Off
before
after
Reviewed Jun. 24, 2020
Follow-up: New Logo for HBO Max by Trollbäck+Company
Maxed Out
Follow-up
Noted Jun. 22, 2020
New Logo and Packaging for BON V!V by FCB Chicago and Adam&Co
The Little Mermaids
before
after
Noted Jun. 17, 2020
New Logo and Identity for DTS by Marchio
Lost and Sound
before
after
Noted Jun. 11, 2020
New Master Brand for Heinz by Jones Knowles Ritchie
Beheinz Every Great Ketchup is a Great Tomato
New
Reviewed Jun. 10, 2020
New Logo and Packaging for Encona by Uniform
Straight from the Sauce
before
after
Noted Jun. 9, 2020
New Logo and Identity for Foot Locker by Jones Knowles Ritchie
The Empire Stripes Back
before
after
Reviewed Jun. 9, 2020
New Logo and Identity for Badoo done In-house
A Change of Heart
before
after
Reviewed Jun. 8, 2020
New Logo and Identity for Warsaw Ghetto Museum by DADADA studio
Naming Names
New
Reviewed Jun. 3, 2020
New Logo and Identity for Popeyes by Jones Knowles Ritchie
Eyes on the Prize
before
after
Reviewed Jun. 1, 2020
Friday Likes 330
From Javas Lehn Studio, Essen International and Carl Nas Associates, and After
a
b
c
Reviewed May. 29, 2020
A Heart-to-heart on how Brand New and UCllc are Doing
State of the Un(derConsiderat)ion
read more
Announced May. 26, 2020
New Logo and Identity for Kanga by Chris Ganz Designs
Cool It
before
after
Noted May. 22, 2020
New Logo and Identity for Girls Who Code by Hyperakt
The Code Less Travelled
before
after
Reviewed May. 19, 2020
New Identity for Puffin by Crush Creative
Dream a not Little Dream
New
Reviewed May. 18, 2020
New Logo and Packaging for Sun-Maid by quench
Have it Made in the Shade
before
after
Noted May. 14, 2020
Friday Likes 327
From Unified Brands, Dutchscot, and Switch
a
b
c
Reviewed May. 8, 2020
New Logo and Packaging for Seedible by Miss Sz and Sourdough
Open Sesame
before
after
Reviewed May. 7, 2020
New Logo and Identity for Design Pasar by Foreign Policy
It’s a Seller’s Market
New
Reviewed May. 6, 2020
New Logo and Identity for OLX by DesignStudio
Multiple Choice
before
after
Reviewed May. 4, 2020
New Logo and Packaging for Trojan by Dragon Rouge
To Protect and to Serve
before
after
Noted Apr. 30, 2020
New Logo, Identity, and Packaging for Hotel Tango by Young & Laramore
It Takes Two to Tango this Good
before
after
Reviewed Apr. 29, 2020
New Logo and Identity for Leietheater by DIFT
The Shapes Must Go On
New
Reviewed Apr. 22, 2020
New Logo and Identity for Ably by Heydays
Dawn of the Bed
before
after
Noted Apr. 20, 2020
New Logo for New York Liberty
Give me your Tired, your Poor, your Huddled Slabs
before
after
Noted Apr. 16, 2020
New Look for Think 2020 by FIELD
Seeing Colors
New
Reviewed Apr. 16, 2020
New Logo, Identity, and Packaging for Cadbury by Bulletproof
Signature Purple
before
after
Reviewed Apr. 15, 2020
Follow-up: New Logo, Identity, and On-air Look for Pluto TV by DixonBaxi
Men are from Mars, Women are from Venus, TV is from Pluto
Follow-up
Reviewed Apr. 14, 2020
New Logo and Packaging for Swoon Mixers done In-House in collaboration with CENTER
Far Side of the Swoon
before
after
Reviewed Apr. 8, 2020
New Logo for Los Angeles Chargers
A Chip off the Old Bolt
before
after
Noted Apr. 3, 2020
New Logo and Packaging for Morshynska by Reynolds and Reyner
Drink a Sigh of Relief
before
after
Noted Apr. 1, 2020
New Logo and Packaging for Oio Lab by Hugmun
To the Victor Belong the Oils
before
after
Reviewed Mar. 30, 2020
New Logo and Identity for OnePlus done In-house with Interbrand
On the Plus Side
before
after
Reviewed Mar. 24, 2020
New Logo and Packaging for Seven Bro7hers by Creative Spark
Stairway to Seven
before
after
Noted Mar. 13, 2020
New Logo and Packaging for K-Y by Design Bridge
A Diamond in the Soft
before
after
Noted Mar. 9, 2020
New Name, Logo, and Identity for The Ruby Company by One Design Company
Diamond in the Rough
before
after
Noted Mar. 2, 2020
New Logo and Identity for Marylebone Cricket Club and Lord’s by The Clearing
Changes all Across the Lord
before
after
Noted Feb. 26, 2020
New Logo, Identity, and Packaging for Tong Heng by &Larry
Great Way to Tart your Day
before
after
Reviewed Feb. 24, 2020
Follow-up: New Logo and Identity for Eventbrite by Moving Brands
The Present Looks Tepidly Lit
Follow-up
Noted Feb. 21, 2020
New Logo and Identity for Tilix by BR / BAUEN
If I Could Turn Back Time
before
after
Noted Feb. 19, 2020
New Logo for the State of Oklahoma
Aim for the Star
New
Noted Feb. 18, 2020
New Logo and Identity for STC by Interbrand
Push Forward
before
after
Reviewed Feb. 13, 2020
New Logo for Sonic
Putting the Junk in Junk Food
before
after
Noted Feb. 4, 2020
New Logo and Identity for CETT by Mucho
A Learning Experience
before
after
Reviewed Feb. 4, 2020
New Logo and Identity for EQ3 by Wedge
Three’s a Crowd Pleaser
before
after
Noted Jan. 27, 2020
New Logo, Identity, and Packaging for Hustle by Jones Knowles Ritchie
Hustle & Flow
before
after
Reviewed Jan. 27, 2020
New Logo for DK by Pentagram
One for the Books
before
after
Noted Jan. 23, 2020
New Logo and Identity for Prostorcrew by Roma Erohnovich
Welcome to a New Era
before
after
Reviewed Jan. 16, 2020
New Logo for Northrop Grumman
Inch Forward
before
after
Noted Jan. 15, 2020
WhatFontIs.com
The Right Fonts are Coming with WhatFontIs.com
read more
Posted Jan. 13, 2020
New Logo and Identity for Museum of Ice Cream by The Working Assembly
The Cream of the Crop
before
after
Reviewed Jan. 6, 2020
2019 Year in Review
The Best and Worst Identities of 2019, Part 5: The Worst Noted
read more
Announced Dec. 30, 2019
2019 Year in Review
The Best and Worst Identities of 2019, Part 4: The Best Noted
read more
Announced Dec. 26, 2019
2019 Year in Review
The Best and Worst Identities of 2019, Part 3: The Worst Reviewed
read more
Announced Dec. 25, 2019
2019 Year in Review
The Best and Worst Identities of 2019, Part 2: The Best Reviewed
read more
Announced Dec. 24, 2019
2019 Year in Review
The Best and Worst Identities of 2019, Part 1: The Most Notable Reviewed & Noted
read more
Announced Dec. 23, 2019
New Logo and Identity for Cervélo by Concrete
Molto Bello
before
after
Reviewed Dec. 19, 2019
New Logo and Packaging for Somersby by Elmwood
The Tree doesn’t Grow far from the Apple
before
after
Noted Dec. 10, 2019
New Logo, Identity, and On-Air Look for FOX by Trollbäck + Company
What does the FOX Say?
before
after
Reviewed Dec. 10, 2019
New Logos and Uniforms for Milwaukee Brewers by Rare
Glove Actually
before
after
Noted Dec. 9, 2019
New Logo and Identity for Media Design School by SomeOne
Spark Side of the Moon
before
after
Reviewed Dec. 9, 2019
New Logo and Packaging for Utenos Alus by étiquette
Utenos, Lithuanian for “Hold my Beer”
before
after
Noted Dec. 3, 2019
New Logo and Packaging for Sapsucker by Vanderbrand
Sap’s all Folks!
before
after
Reviewed Nov. 22, 2019
Follow-up: New Identity for BioWare by Tolleson and In-house
Let it Be
Follow-up
Reviewed Nov. 19, 2019
New Logo and Identity for Warner Bros. by Pentagram
Nice Shield Bruh
before
after
Reviewed Nov. 18, 2019
New Logo and Packaging for Vita Coco by Interesting Development
Livin’ la Vita Coco
before
after
Noted Nov. 15, 2019
New Logo and Cover for
The Atlantic
done In-house
Oceans Apart
before
after
Noted Nov. 12, 2019
New Logo and Identity for Reebok done In-house with Darrin Crescenzi
’Bok to the Future
before
after
Reviewed Nov. 12, 2019
New Logo for Microsoft Edge
Catch the Next Wave
before
after
Noted Nov. 6, 2019
New Logo for PBS by Lippincott
Future-facing
before
after
Noted Nov. 5, 2019
New Logo and Packaging for Lay’s
Lay it on me
before
after
Noted Nov. 4, 2019
New Name and Logos for Kannapolis Cannon Ballers by Studio Simon
This is Baller
before
after
Noted Oct. 29, 2019
New Logo for Adorama
Shuttered Hopes and Dreams
before
after
Noted Oct. 11, 2019
New Logo and Packaging for Young’s by Kingdom & Sparrow
Ram Got Hops
before
after
Reviewed Oct. 9, 2019
New Logo and Identity for Pet Plate by Sagmeister & Walsh and In-house
Served on a Bluer Platter
before
after
Reviewed Oct. 1, 2019
New Logo and Packaging for Equinox Organic Kombucha by Better
Night and Day
before
after
Noted Sep. 25, 2019
Follow-up: New Logo and Identity for Strandbags by Frost* Design
You Can’t Handle the Truth
Follow-up
Reviewed Sep. 25, 2019
New Logo and Identity for Yahoo! by Pentagram
Ya… who?
before
after
Reviewed Sep. 24, 2019
New Logo and Packaging for Nature’s Bakery by Hatch Design
Crack a Smile
before
after
Noted Sep. 20, 2019
New Logo and Packaging for Läkerol by NORD ID
The Scarlett Letter: A Pastille
before
after
Reviewed Sep. 17, 2019
New Packaging for Energizer by DDW
Time to Get Going and Going and Going
before
after
Noted Sep. 6, 2019
New Identity for Ingersoll by A New Kind of Kick
Time is of the Essence
New
Reviewed Sep. 4, 2019
New Logo, Identity, and Packaging for Prost Brewing by CODO
Blackletter is the New Black
before
after
Reviewed Aug. 28, 2019
New Logo for Epcot
Back to the Future
before
after
Noted Aug. 26, 2019
New Logo, Identity, and Packaging for Jacobsen by Montdor
Better with Age
before
after
Reviewed Aug. 26, 2019
New Logo for Macy’s
Everything is not a-okay
before
after
Noted Aug. 22, 2019
New Logo and Identity for Teach First by Johnson Banks
You First
before
after
Reviewed Aug. 19, 2019
New Logo and Packaging for
Cracker Barrel
Cheese by BrandOpus
Like Eating Cheese in a Barrel
before
after
Noted Aug. 14, 2019
New Logo and Identity for Rice University by Hawkeye
Day Owl
before
after
Noted Aug. 12, 2019
Follow-up: New Logo and Identity for Gimlet Media by GrandArmy
A Collage Education
Follow-up
Reviewed Aug. 12, 2019
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