Manischewitz by Ariel Braverman
ASSIGNMENT
The assignment was to select a common, household product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall identity design.
The assignment was to select a common, household product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall identity design.
SCHOOL
Maryland Institute College of Art
Baltimore, MD
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
Graphic Design I
INSTRUCTOR
Ellen Lupton
Ellen Lupton
Approach
I approached the assignment by looking for ways to honor the 120+ year old Manischewitz company’s design history, while bringing it into a contemporary context. My goal was to bring a sense of humor and a brightness, and play up the kitsch factor of the well-known company.
Sketches and Process
Solution
Like the nutrition information, the adherence to Kosher standards is a significant, mandatory component of Manischewitz product packaging. I did a minor update of Kosher for Passover symbol and gave it a prominent location on the lid of the canister.
DATE: Feb.01.2011
POSTED BY: Lauren DickensCATEGORY: Consumer Product COMMENTS:
TAGS: identity, logotype, manischewitz, packaging,
Comments › Jump to Most Recent
Celebrating the reality that print is not dead by showcasing the most compelling printed projects.
Corraling the most relevant and creative on- and off-line bits that pertain to the design community — and said community is openly invited and encouraged to add their hard-earned links.
Describing, tracking and explaining culture, commerce, politics, media, sports, brands — everything possible, really — through design.
Discussing, and looking for, what is relevant in, and the relevance of, graphic design. [Archives Only]
Encouraging creative diversity in the community through monthly, one-word challenges. [Archives Only]
Designing corporate and brand identities and full development of printed and digital matter for clients and us.