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Consumer Product

Lightolier by Yevgeniya Ryaboy

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ASSIGNMENT
Redesign the corporate identity for Lightolier, a lighting manufacturer.
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SCHOOL
School of Visual Arts
New York
COURSE
Typography
INSTRUCTOR
R. Poulin
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Entry Information

DATE: May.31.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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Yazoo Beer Packaging by Holly Taylor

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ASSIGNMENT
To create a new identity for an already existing brand by utilizing design elements, background research of the original brand identity and an all around fresh look.
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SCHOOL
Murray State University
Murray, KY
COURSE
Graphic Design IV
INSTRUCTOR
Jim Bryant
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Entry Information

DATE: May.25.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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Polaroid by Roger Wang

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ASSIGNMENT
We were asked to choose an American brand which could be defunct, gone long time ago, or in decline, and our mission is to reinvent and revitalize it, give the brand a new meaning. The final deliverable was an identity guidebook introducing the new brand, its audience, logo specs, and brand extensions etc.
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SCHOOL
Academy of Art University
San Francisco
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: May.03.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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Eveready by Ngoc Ngo

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ASSIGNMENT
The assignment was to create a new identity for a forgotten, defunct or dying brand. We were asked to explore various methods of research to discover the audience, mood and soul of the brand & bring it to life through a collection of integrated collateral. Upon completion of the course, I delivered a brand book containing research/analysis, brand standards and possible brand extensions.
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SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
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Entry Information

DATE: Mar.10.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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Lightolier by Tine Wahl

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ASSIGNMENT
To redesign the logo and branding for Lightolier, an architectural lighting company.
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SCHOOL
School of Visual Arts
New York City
COURSE
Senior Portfolio
INSTRUCTOR
Dirk Kammerzell
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Entry Information

DATE: Mar.01.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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Alagio Trend Starter by Hayley Martell

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ASSIGNMENT
The assignment was to select a product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall package design.
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SCHOOL
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
INSTRUCTOR
Ellen Lupton
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Entry Information

DATE: Feb.15.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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Manischewitz by Ariel Braverman

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ASSIGNMENT
The assignment was to select a common, household product that you actually use and enhance the visual design to make a product that is more appealing to college-age users. The process involved redesigning the logotype as well as the overall identity design.
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SCHOOL
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design I
INSTRUCTOR
Ellen Lupton
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Entry Information

DATE: Feb.01.2011|POSTED BY: Lauren Dickens|CATEGORY: Consumer Product| COMMENTS:

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Franzia by Amy Kline

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ASSIGNMENT
We were asked to rebrand a product of our choosing. I redesigned the logo, brand identity, packaging, and expanded the brand at least one step further.
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SCHOOL
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design
INSTRUCTOR
Ellen Lupton
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Entry Information

DATE: Jan.07.2011|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Rishi Tea by Vanessa Wainwright

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ASSIGNMENT
For this assignment we were asked to define a whole new brand for a variety of different organizations. We needed to first define what was wrong with the current branding and figure out a way to solve this issue. We had the option of choosing a large company, a local business, or to define a new organization. The process began with a new logo concept and branched into collateral material, environmental graphics and exhibit design.
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SCHOOL
Milwaukee Institute of Art & Design
Milwaukee, WI
COURSE
Identity Design
INSTRUCTOR
Phil Belair
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Entry Information

DATE: Jan.06.2011|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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Bagaboo by Laszlo Naske

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ASSIGNMENT
For my thesis I decided to redesign the identity of the company Bagaboo, a manufacturer of messenger bags. At first I started to play with the forms and tried to make a visual and typographical gag, but I found that it wasn't tricky enough. So I tried a different approach, one that I was much more satisfied with.
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SCHOOL
Hungarian Academy of Fine Arts
Budapest, Hungary
COURSE
Design Graphic
INSTRUCTOR
Tamás Felsmann
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Entry Information

DATE: Dec.13.2010|POSTED BY: Bryony|CATEGORY: Consumer Product| COMMENTS:

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