Northwestern University Associated Student Government 2011 Presidential campaign by Anthony Del Gigante
ASSIGNMENT
Branding for Northwestern University Associated Student Government 2011 presidential campaign. Develop a brand that engages with students both online through social media and on campus with chalk (campaign finance restrictions render chalk the most cost-effective means of advertising).
Branding for Northwestern University Associated Student Government 2011 presidential campaign. Develop a brand that engages with students both online through social media and on campus with chalk (campaign finance restrictions render chalk the most cost-effective means of advertising).
SCHOOL
Northwestern University
Evanston, IL
Northwestern University
Evanston, IL
COURSE
Self-initiated
Self-initiated
INSTRUCTOR
Campaign Director: Max Brawer
Campaign Director: Max Brawer
Approach
Address the sentiment on campus (why should I care about student government) with the statement: “Austin & Ash” make it matter (the name of the campaign).
Develop a contemporary and bold campaign that through its own careful consideration proves the statement that “Austin & Ash” make it matter.
Use the textures and images of the campus as the backdrop for the campaign, showing that everything on campus matters. Students customized the campaign icon in Photoshop and made the “Austin & Ash” logo their profile pictures to show their support during Election week.
Design and construct an “Austin & Ash” make it matter campaign website fully inline with the campaign’s brand.
Sketches and Process
Solution
Anthony’s Website
DATE: Jun.28.2011
POSTED BY: Lauren DickensCATEGORY: Goverment COMMENTS:
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