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Outdoor Research by Seth Clark

Lead Image

ASSIGNMENT
The assignment called for us to take a major corporation and redesign their identity. We had to create a new logo and implement that in business cards, letterhead, envelopes, store signage, shipping labels, annual reports, and anything else we wanted.
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SCHOOL
University of Oklahoma
Norman, OK
COURSE
Visual Communications V
INSTRUCTOR
David Hissey
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Approach

I first looked at all of Outdoor Research’s competitors. I thought brands such as Patagonia and The North Face had solid logos so I wanted to create a logo that could keep up with them. I eventually settled on a logo that was an abstraction of the “O” and the “R” of Outdoor Research. They also form a mountain peak and moon/sun. After the symbol was complete I moved on to the Typography. I chose Futura to represent the brand because I believe it puts a more humanistic look to the company. Once the logo was done, I implemented it into different applications.

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Sketches and Process

Outdoor Research by Seth Clark

Outdoor Research by Seth Clark

Outdoor Research by Seth Clark

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Solution

Outdoor Research by Seth Clark

Outdoor Research by Seth Clark

Outdoor Research by Seth Clark

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Seth Clark’s Website



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DATE: Jun.07.2010|POSTED BY: Bryony|CATEGORY: Retail| COMMENTS:

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