Philippe Apeloig


Apeloig / Paris, New York

Philippe Apeloig was born in Paris in 1962 and studied at the École Supérieure des Arts Appliqués Duperré and the École Nationale Supérieure des Arts Décoratifs (ENSAD). After two transformative internships at Total Design in Amsterdam, he was hired as a graphic designer at the Musée d'Orsay in Paris in 1985.

In 1987, after receiving a scholarship from the French Foreign Ministry, Apeloig left the Orsay and moved to Los Angeles to study and work with April Greiman. In 1993, he won a fellowship at the French Academy in Rome, where he researched and designed typefaces; his font October, created at the Villa Medici, garnered the 1995 Tokyo Type Directors Club's Gold Award. In 1997, Apeloig became a design consultant for the Louvre, then six years later, its art director, a post he held until 2008.

From 1992 to 1998, Apeloig taught typography in Paris at ENSAD. While teaching part-time at the Rhode Island School of Design in the U.S., he applied for and was appointed full-time professor of graphic design at the Cooper Union School of Art in New York. He began his new post in 1999, then was made him curator of the School's Herb Lubalin Study Center of Design and Typography in 2000. He held the dual post until 2003, when he returned to Paris to run his own studio.

In 2009 he won the Gold Award from the ISTD (International Society of Typographic Designers) in London for a series of posters he designed for the Théâtre du Châtelet in Paris.

Apeloig is currently working for Hermès, several cultural institutions including The French Institute Alliance Française in New York, galleries and publishers. He is a longstanding member of the Alliance Graphique Internationale.

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Day 1

Jonathan Hoefler / Philippe Apeloig / Andrew Schapiro / Tom Geismar, Ivan Chermayeff, Sagi Haviv / Paula Scher / Hilary Greenbaum / Rodney Abbot / Larry Pipitone, Eric Collins, Joey Ellis / Christine Taylor / Fredrik Öst, Magnus Berg

Day 2

Johnny Earle aka "Cupcakes" / Gabor Schreier / Julia Hoffman / Brett Wickens / Emily Oberman / Greg Hahn, Ryan Moore / David Heasty, Stefanie Weigler / Roberto de Vicq de Cumptich / Susan Skarsgard / Ty Mattson
Philippe Apeloig


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Talk Topic

Designing a logotype concentrates ideas; it’s a process of stripping back, where meaning and form seek the perfect balance. This powerful identity symbol, both unique and original, stimulates the visual memory and should provoke the desire to acquire.