Greg Hahn, Ryan Moore

Founder & Creative Director, Creative Director

Gretel / New York, NY

Greg Hahn and Ryan Moore are the creative leads at Gretel, founded by Greg in 2005 with the simple goal of creating memorable work across a variety of mediums. Gretel develops brand strategy and visual identity for clients in the entertainment, cultural and advertising industries, including initiatives for Netflix, Vanity Fair, IFC, VH1, Google and MoMA.

Our job as a design firm is to work with clients to refine their message, clarify tone and create a lasting impression. While we have a variety of influences and our solutions change from project to project our work is consistently noticeable for iconic imagery, uncluttered style and sophistication.

We’ve been honored by the Art Directors Club, the AIGA, the Type Directors Club and the D+AD. We’ve been written up in Eye magazine, Computer Arts, Fast Company and Wired as well as the books “Guide to Graphic Design” and Armin Vit’s and Bryony Gomez-Palacio’s “Graphic Design: Referenced”. Our work was shown in the Cooper Union’s “Lubalin Now” and “Portrait of a Studio” shows.

Ryan started his career in interactive design, designing websites for Warner Bros. Pictures. Prior to joining Gretel in 2010, he was a Designer, Animator and Art Director at Leroy + Clarkson. Ryan also taught Motion Graphics Portfolio to graduating seniors at the School of Visual Arts in Manhattan for several years.

Greg Hahn is a self taught designer who grew up in NYC in the 70s + 80s and was influenced as much by modernist icons like the Citicorp Building and the Whitney as by the downtown post-punk scene and later by Müeller-Brockmann, Rand, Fella and Bass. Greg’s work runs the gamut from branding, to commercial campaigns, to main titles, live action direction, editorial illustration and environmental design. Greg has been nominated for an Emmy and has received awards from the Art Directors Club, Type Directors Club, BDA, and has been honored by the D+AD; he was an ADC Young Gun. He sat on the board of the AIGA and has juried for Print Magazine and the ADC.

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Day 1

Jonathan Hoefler / Philippe Apeloig / Andrew Schapiro / Tom Geismar, Ivan Chermayeff, Sagi Haviv / Paula Scher / Hilary Greenbaum / Rodney Abbot / Larry Pipitone, Eric Collins, Joey Ellis / Christine Taylor / Fredrik Öst, Magnus Berg

Day 2

Johnny Earle aka "Cupcakes" / Gabor Schreier / Julia Hoffman / Brett Wickens / Emily Oberman / Greg Hahn, Ryan Moore / David Heasty, Stefanie Weigler / Roberto de Vicq de Cumptich / Susan Skarsgard / Ty Mattson
Greg Hahn, Ryan Moore


Talk Topic

Observations on branding – our work and the world at large.