Of Relevance and Interest --- Recent B-Side Entries --- About ---
ADV @ UnderConsideration

A B-Side BY Armin


iHeartRadio

iHeartRadio Logo, Before and After

Launched in 2008, iHeartRadio is a web and mobile application that allows you to aggregate from over 850 radio stations around the U.S.. A new logo was introduced recently.

Thanks Jaykay for the tip.

Entry Information

DATE: May.10.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

---

TAGS: , ,

---



A B-Side BY Armin


E! Entertainment

E! Entertainment Logo, Before and After

Launched in 1990, E! Entertainment Television is the cable channel “destination for all things entertainment and celebrity.” A revised logo and tagline were introduced last week. Story here.

Entry Information

DATE: May.08.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

--- ---



Opinion BY Armin


It’s Mama Logo Time

Lifetime Logo, Before and After

Launched in 1984, Lifetime Television is a channel generally devoted and targeted to women. Its most current positioning is being “committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families.” Long an outlet for bad, made for TV movies, Lifetime has gathered a little bit of steam in the last year or so with shows like Project Runway, Army Wives, and Jennifer Love Hewitt’s Cleavage The Client List, which have yielded actual viewership growth. Lifetime last redesigned their logo in 2008, covered here, which replaced a short-lived logo designed in 2006, so it’s evident that they haven’t landed in a place worth staying a long time for. Last week, Lifetime introduced a completely new look led by Tim Nolan, Senior Vice President of Marketing, Lifetime Networks in collaboration with New York, NY-based Leroy + Clarkson.

Continue reading this entry



Entry Information

DATE: May.08.2012|POSTED BY: Armin|CATEGORY: Entertainment | COMMENTS:

--- ---



Opinion BY Armin


Gradients? Czech. Boring? Czech.

Česká Televize Logo, Before and After

Established in 1992 but with origins as far back as 1953, Česká Televize (Czech Television, CT for short) is the public television broadcaster in the Czech Republic with four channels: CT1, for general purpose programming from movies to series to news; CT2, for documentaries and history programming; CT4, now CT Sports; and CT24, a dedicated news channel. Earlier this month, CT introduced a revised identity designed by Prague-based Studio Najbrt that will roll out in September.

Continue reading this entry



Entry Information

DATE: Apr.25.2012|POSTED BY: Armin|CATEGORY: Entertainment | COMMENTS:

--- ---



A B-Side BY Armin


Valiant

Valliant Logo, Before and After

Established in 1989, Valiant is a comic book character-based publishing and licensing company with a library that “includes over 1,500 characters, such as X-O Manowar, Bloodshot, Harbinger, Shadowman, and Ninjak.” The compass logo evolution was designed by Rian Hughes. Press release here.

Thanks to Warren for the tip.

Entry Information

DATE: Apr.24.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


Rock FM

Rock

Launched in 2004 as Rock & Gol, the recently renamed Rock FM is, as its name implies, a Spanish radio station devoted to rock music, with 250,000 listeners. The new logo, designed by Madrid, Spain-based Coleman CBX references “[First], the colors associated with this universe: blue jeans, essential item in any rocker’s wardrobe, the red, color of passion, energetic champion of loyalty shown by fans Rock bands, the present black leather jackets in classic style.” And, “The symbolism is based on the wings of the continuing quest for freedom, which is evident in many rock icons like Led Zeppelin, Ramones, and even brands like Harley Davidson.” Application images below (or after the jump) and press release in Spanish here. The logo features a modified version of Revue, famously used by Kinko’s, the office store not any rock group.

Continue reading this entry



Entry Information

DATE: Apr.11.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


Follow-Up: Toledo Zoo

Tolledo

Back in February we reported on the Toledo Zoo redesign without credit or additional materials. Herewith: identity designed by Toledo, OH-based Madhouse. Some application images below (or after the jump) and a few more here.

Continue reading this entry



Entry Information

DATE: Apr.10.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

---

TAGS: ,

---



Opinion BY Armin


Total Rewards, Totally Vegas

Total Rewards Logo, Before and After

With more than 40 million members Total Rewards is the loyalty program of Caesars Entertainment, which owns some of the most well known casinos in Las Vegas — including Caesars Palace, Harrah’s, Ballys, Paris, Rio, and Flamingo — as well as other entertainment destinations around the world like Planet Hollywood. The Total Rewards program, as you would expect, gives back points to the customer every time they play, eat, drink, stay, or have fun at any of 40 participating resorts and casinos. As part of the customer experience and satisfaction the loyalty program is one of the most important elements of the brand. This past March, Total Rewards introduced a new identity designed by New York, NY-based Siegel+Gale.

Continue reading this entry



Entry Information

DATE: Apr.09.2012|POSTED BY: Armin|CATEGORY: Entertainment | COMMENTS:

--- ---



A B-side BY Armin


Prague Zoo

Prague Zoo Logo, Before and After

Established in 1931, the Prague Zoo in the Czech Republic is home to over 4,400 animals across 111 acres and has consistently been ranked among the top zoos in the world. After running a contest that didn’t work out — results here — the Prague Zoo introduced a new logo designed by Chermayeff & Geismar.

Entry Information

DATE: Apr.04.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

--- ---



A B-Side BY Armin


IGN Pro Gaming League

IGN IPL Logo, Before and After

Launched in 2011 by video game online journal IGN, the IGN Pro Gaming League brings competitive gaming tournaments to spectator events around the U.S. San Francisco, CA-based Character recently redesigned their identity. A few images here.

Entry Information

DATE: Mar.30.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

--- ---



Recent Comments --- Archives, Search --- Current Contributors --- Jobs by Category --- Jobs by Category --- About --- Book Recommendations --- About ---