A B-Side BY Armin

SoHo Channel

Launched in 2011, SoHo is a premium entertainment channel in New Zealand available on SKY Network Television. The channel was branded by Sydney-based (and now defunct) Tactic. See some applications of the identity below (or after the jump).

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Opinion BY Armin

The Devil is in the Details

Established in 1997 in Portland, OR, Oni Press is a small-ish independent comic books publisher known and respected for its innovative and out of the mainstream titles, including the popular Scott Pilgrim series as well as more nerdy ventures like bringing to comic book life Stephen Colbert’s Tek Jansen character. In Japanese folklore Oni refers to demons and devils and their logo originally featured an Oni trinket illustrated by Watchmen’s Dave Gibbons. The new logo was updated in-house and released last week.

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Opinion BY Armin

TV Land Flips Out

Launched in 1996 and originally part of a Nickelodeon programming block called Nick at Nite, TV Land is a cable television channel aimed (according to owner MTV Networks) at the 40- to 50-year-old with a blend of original programming, classic and contemporary television series acquisitions, and movies. What originally started as a nostalgia-filled, black-and-white-tinted programming has grown into a Betty White-fueled feel-good programming. This month TV Land introduced a revised logo and a new on-air look both designed by Trollbäck + Company, who also designed their previous on-air package.

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Opinion BY Armin

More4 Flips Out

Launched in 2005 by British broadcaster Channel 4, More4 is a digital television channel popular for its range of documentaries, U.S. imports like The Daily Show, reruns from its parent company, and some original programming. Announced back in November and effective this week, More4 will start “focusing more fully on popular factual and features — life enhancing content, helping viewers to get the most out of their everyday lives.” In other words, downers like “documentaries, arts and current affairs” are out and “programming which offers insight and inspiration to the way they live, including homes, property, food, health and fashion” is in. The new identity and on-air look has been designed by London-based ManvsMachine.

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Opinion BY Armin

Follow-Up: DC Comics

Yesterday, DC Comics officially unveiled its new identity, after the whole internet (including us) stole its thunder at the start of the week when we all judged its new branding effort based on a single, black-and-white rendition of their new logo. Now it’s an uphill battle to get people on board with what is actually a fairly good looking and flexible identity designed by Landor.

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Opinion BY John J Custer

Life OK is Okay

Life OK is the new youth-oriented channel that is joining the STAR India network. It replaces the network’s previous youth channel, STAR One, as of December 2011. The new identity was designed by London-based venturethree.

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A B-Side BY Armin

Cadena 100

Established in 1992, Cadena 100 is one of the most popular radio stations in Spain. Their new logo and identity have been designed by Madrid-based Coleman CBX. More applications below (or after the jump).

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Opinion BY Armin

DC may be its own Villain

Founded in 1934 (originally as National Allied Publications), DC Comics is one of the biggest publishers of comic books and is home to some of the most famed superheroes like Superman, Batman, Green Lantern, and the Flash. This past Summer, DC Comics made big news when it announced it would reboot 52 of its titles back to issue #1, giving many of its characters full-on makeovers, to mixed reviews and feelings. Now, DC is back in the sight of fanboys and critics with an imminent new logo that was spotted at the United States Patent and Trademark Office (USPTO), meaning that DC was filing for protection before launch. Sometimes companies file various logos for protection even if they don’t use them and I was initially hesitant to post this logo because DC could always change its mind and because there is no official word from them. But in looking through the records at USPTO — here is one example — DC has filed the new logo for registration under 19 different categories: from backpacks and wallets; to video games and motion picture films; to bowls, plates, and mugs; to metal key holders and rings; to, even, processed and dried vegetables. In other words: for every kind of merchandise imaginable. They have also filed for registration at the Office for Harmonization in the Internal Market (Trade Marks and Designs) in the European Union. So, they are serious about this new logo.

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A B-Side BY Armin

Star TV (Turkey)

Launched in 1989, Star TV was the first private television channel in Turkey, showing original programming as well as international shows. Recently a new logo was introduced.

Thanks to Günes Ülker for the tip.

Opinion BY Armin

Blip goes the Tittle

Established in 2005, Blip (formerly the annoyingly period’d Blip.TV) is a video site specifically designed for web series, as opposed to the one-hit-wonder machine that is YouTube or Vimeo, which is why many have never heard of it. It doesn’t have the inherent shearableness of the other two, which is why your aunt doesn’t send you FWDs of cats falling of a table on Blip. You have to go to it, just like you go to ABC or Showtime. Blip hosts over 300 million video views per month and unlike other video sites, it splits ad revenue 50/50 with the producers of each series. This month Blip introduced a new logo (and name) designed by Chermayeff & Geismar.

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