Pinterest is a handy bookmarking site that allows you to “pin” things on your very own personal cloud board. A new logo has been designed by Brooklyn-based Michael Deal and Juan Carlos Pagan. A fun, in-depth making-of-the-logo post by the Pinterest team can be found here.
Founded in 1940, Newsday is a local newspaper primarily serving Nassau and Suffolk counties and the New York City borough of Queens on Long Island, and it is a staple of the New York visual landscape. In March Newsday introduced a new logo, here is how it looks on the paper.
Originally founded in 1975 and known as the Yellow Pages Association, the newly named Local Search Association is the “largest trade organization of print, digital, mobile and social media that help local businesses get found and selected by ready-to-buy consumers.” From the press release: “The Association’s new logo incorporates a clean and modern design with a nod to the strong connection advertisers and consumers have with the Yellow Pages’ iconic walking fingers. The fingers have been given a more movement-oriented touch and dropped into the Local Search Association name, signifying Yellow Pages’ integral role as part of local search.” Brand launch video below (or after the jump).
First published in 1945, Ebony magazine “profiles successful African-American role models; discusses the issues that our community faces today; goes one-on-one with the hottest celebrities and community leaders; and brings you tips on career, relationships, health, parenting, personal finance and much more.” Earlier this month the magazine introduced a cover to cover redesign, including the logo, all done internally. For a full look at the redesign cover and interiors see here.
Established in 1880, Hatier is a publishing company specializing in school textbooks. They are part of publishing giant Hachette. The new logo, designed by Brandimage, “projects the brand into the future by reaffirming its values of accessibility, dynamism and innovation.”
Founded in 1923 by Frank Gannett, Virginia-based Gannett is a holding company that has one of the largest volumes of daily newspaper circulation in the U.S. with USA Today and over 80 local newspapers. Its broadcast division owns over 20 local television stations and its digital division owns websites like CareerBuilder.com, MetroMix.com, and MomsLikeMe.com. Earlier this week, Gannett announced a new identity designed by The Farm to replace the 30-year-old logo they had been using. The redesign has attracted some media attention because, besides being a media company itself, people are dumbfounded that the new identity comes with a 100-page guideline document. The horror! Oddly enough the whole document is available publicly on Google Docs. And for some reason, someone started a Gannett logo Twitter account @gannettlogo. Yawn. This page has a couple of brand videos and additional information.
W magazine, first published in 1971, is a monthly American fashion magazine, published by Condé Nast. Its average reader is female, mature and lives in a household with yearly income of $135,840. In response to declining circulation figures, Condé Nast hired Stefano Tonchi creator and editor of the highly regarded T: The New York Times Style Magazine. Tonchi’s first task was to relaunch the magazine, and the logical starting point was the logo or, to use publishing speak, the masthead.
I’m one of those stubborn people that upon installing a new piece of equipment or software I skip the instructions and assume right away that I can make things work without some kind of manual telling me how to do things. More stupid than stubborn I guess. But I also guess that it has to do with the fact that most manuals are a pain to follow or just go around in too many circles before getting to the point. Heck, sometimes there is no manual to begin with. And that’s where books like Peachpit Press’ Visual QuickStart Guides Series come in: with easy to follow, streamlined, step-by-step instructions for how to do things for those of us who are stubborn, stupid or, less self-deprecatingly, simply need an amicable hand to learn how to do things. With 276 titles listed on their web site, the QuickStart Guides cover everything from learning CSS to Photoshop CS5. With a 15-year-old logo identifying the series, it was a time for a redesign, courtesy of San Francisco-based Mine™.
BusinessWeek, a weekly periodical catering to the business community (go figure), was recently acquired by Bloomberg Media from their previous owner, McGraw-Hill. Financial pundits saw this as a quick route for Bloomberg, the successful, finance-oriented media outlet started by the mayor of New York, to a strong presence in print. More to the point, it was viewed as an opportunity to make Bloomberg, the unseen hand behind so many news feeds and stock tickers, more of a household name. And so it came to be. Their name now graces the living rooms and reception areas of millions of homes and businesses across the world, announcing its debut by turning a new page in BusinessWeek’s 80-year history.