
About: (Est. fourth century or so) “The Bishop of London is the ordinary of the Church of England Diocese of London in the Province of Canterbury.”
Design by: Paperjam.
Ed.’s Notes: I wish the typography were something much better than Copperplate and Zapfino because the coat of arms is excellent. Bigger views of the logo and crest and the Bishop’s own business card below (or after the jump).
Relevant links: Paperjam case study.
Select quote: “From this advice Paperjam decided to recreate a historical crest using a modern illustrative style that brings the crest up to date but at the same time reflects the heritage and authoritative qualities. Paperjam employed a professional illustrator, Marcelo Oliveira, from Portugal to help create a coat of arms that contained Amor Vincit Omnia “Love Conquers All”. At request from Richard John Carew Chartres himself.”
POSTED BY: Armin
CATEGORY: Religion The B-Side
COMMENTS:

About: (Est. 1975) “Voya Financial, previously ING U.S., is a leading provider of financial products and services, both at the workplace and through an expansive distribution network of financial professionals. Voya’s mission is to guide Americans on their journey to greater retirement readiness and to make a secure financial future possible—one person, one family and one institution at a time.”
Design by: Interbrand.
Ed.’s Notes: The name is described as “an abstract name coined from the word ‘voyage’,” and the same could be said for the typography: an abstract take on what letterforms are supposed to bend like. That’s sort of a dig. The idea seems okay, but the resolution of how the letterforms bend and twist is highly unresolved and inconsistent. Bigger view of the logo and an application below (or after the jump).
Relevant links: ING’s explanation. CoreBrand article. brandchannel article. Advertising Age article.
Select quote: “The selection of a new brand for ING U.S. took months of extensive research and testing. We started with a list of 5,230 potential names. After conducting multiple rounds of creative refinement, 390 legal prescreens and testing it in nearly 60 different languages, we believe the new name best reflects our company’s mission, values and personality – Voya.”
POSTED BY: Armin
CATEGORY: Finance The B-Side
COMMENTS:

About: (Est. 1880) “The League of American Bicyclists promotes bicycling for fun, fitness and transportation, and works through advocacy and education for a bicycle-friendly America. The League represents the interests of America’s 57 million bicyclists, including its 300,000 members and affiliates.”
Design by: Language Dept.
Ed.’s Notes: Some additional uses of the logo below (or after the jump) and some application images at the case study link.
Relevant links: Language Dept case study. League press release.
Select quote: “Our new look may seem a bit familiar: It draws on our unique history and depth of knowledge, using elements of the original winged wheel logo of the League of American Wheelmen. But, with a modern edge and forward motion, it also showcases our commitment to propel the new, diverse and growing ranks of bicyclists in the United States, recognizing and representing the current and future face of the cycling movement.”
POSTED BY: Armin
CATEGORY: Non-Profit The B-Side
COMMENTS:

About: (Est. 1985) “Banelco is an ATM network in Argentina. Established in 1985, Banelco offers several services related to the cash flow management, including debit cards, electronic transfers, services payments, etc. Operating 4,500 ATMs (one third of the total in the country)[…]. The company also operates Pagomiscuentas, an electronic bill payment service. Banelco, an acronym for Banca Electrónica Compartida, is owned by private banks. Link, in turn, is used primarily by state owned banks.” (Source: Wikipedia)
Design by: DAS Branding.
Ed.’s Notes: Fairly nice, in that South American corporate identity kind of way (rounded, bold sans serif, italicized). A few more images below (or after the jump).
Relevant links: DAS Branding case study.
POSTED BY: Armin
CATEGORY: Finance The B-Side
COMMENTS:

About: (Est. 2002) “Shazam is a commercial mobile phone based music identification service, with its headquarters in London, England. […] Shazam uses a mobile phone’s built-in microphone to gather a brief sample of music being played. An acoustic fingerprint is created based on the sample, and is compared against a central database for a match. If a match is found, information such as the artist, song title, and album are relayed back to the user. Relevant links to services such as iTunes, YouTube, Spotify or Zune are incorporated into some implementations of Shazam.” (Source: Wikipedia)
Design by: The Brand Union.
Ed.’s Notes: Although I always hate the combination of upper and lowercase letters this ends up being a decent wordmark and the icon is much improved. A few more images of the icon and its construction below (or after the jump).
Relevant links: Press Release.
Provided quote: “We were thrilled to help Shazam transition from an app used to tag songs to a broader platform of discovery for TV, music, movies, live events and more. The new brand draws from the iconic loading disc that pops up when the app is listening. All of the new elements were derived from that expression, which we’ve enriched and made more responsive.”
POSTED BY: Armin
CATEGORY: Entertainment The B-Side
COMMENTS:

About: (Est. 1959) “OppenheimerFunds, Inc. (OFI) is one of the largest and most reputable investment management firms in the country. Since the original Oppenheimer fund was first offered to the public in 1959, OFI has demonstrated it is a high conviction asset manager with a history of providing innovative investment strategies to its investors. OFI and its subsidiaries offer a broad array of products and services to individuals, institutional investors and corporations worldwide. OFI provides advisory services to the Oppenheimer mutual funds, and OFI Global Asset Management provides services to institutional clients. OFI, including its subsidiaries, managed more than $208 billion in assets for over 12 million shareholder accounts, including sub-accounts, as of March 31, 2013.”
Design by: N/A.
Ed.’s Notes: Calling it now: one of the top three worst redesigns of the year. This is absolutely hideous and unnecessary. Bigger view (if you must) of the logo below (or after the jump).
Relevant links: Press Release.
Select quote: “(OFI) today announced plans to unveil a new brand and visual identity that represents the firm’s strategy to leverage its innovative heritage and support its mission to turn its unconventional wisdom into value for investors. […] The rebrand embodies our ability to embrace and initiate change.”
POSTED BY: Armin
CATEGORY: Finance The B-Side
COMMENTS:

About: (Est. 1994) “FX (standing for Fox extended, suggesting “effects”) is an American basic cable and satellite television channel that is owned by the Fox Entertainment Group division of News Corporation.” (Source: Wikipedia) Kick-ass shows include: Archer, The Shield, Nip/Tuck, Damages, Rescue Me, Sons of Anarchy, Justified, The Americans, American Horror Story, It’s Always Sunny in Philadelphia, Louie, The League, and Wilfred.
Design by: N/A.
Ed.’s Notes: In keeping with today’s barely-there changes, here is the radically new FX logo. Yeah, I don’t know what they achieved with this other than perhaps something more protectable by law as “FX” out of the box is probably not very distinctive.
Relevant links: N/A.
POSTED BY: Armin
CATEGORY: Entertainment The B-Side
COMMENTS:

About: (Est. 2013) Formed by the San Francisco Department of Emergency Management in partnership with the people of San Francisco, SF72 is San Francisco’s gathering place for emergency preparedness. “If we can be prepared for the first 72 hours after a disaster, we will be ready for an emergency, no matter what form it takes. 72 hours might seem like a lot, but that’s really only nine meals. It’s just a long weekend. If disaster strikes, SF72.org will go into emergency mode-you can access live updates and tweets from around the city, check for missing persons, and learn about how you can help.”
Design by: IDEO.
Ed.’s Notes: Very nice wordmark, quirky and different (perhaps not enough emergency-ish and too friendly) and the shorthand version that reduces into a heart is clever. Video that explains this new initiative below (or after the jump).
Relevant links: N/A.
POSTED BY: Armin
CATEGORY: Government The B-Side
COMMENTS:

About: (Est. 1983) “The Apple Worldwide Developers Conference, commonly abbreviated WWDC, is a conference held annually in California by Apple Inc. The conference is primarily used by Apple to showcase its new software and technologies for developers, as well as offering hands-on labs and feedback sessions.” (Source: Wikipedia)
Design by: N/A.
Ed.’s Notes: They sure have been on an app-icon-shape kick lately. It’s better than last year’s, but that’s not saying much. Bigger view of the logo below (or after the jump).
Relevant links: N/A.
POSTED BY: Armin
CATEGORY: Technology The B-Side
COMMENTS:

About: (Est. 1995) “Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. Led by THE HUNGER GAMES and THE TWILIGHT SAGA young adult franchises, the Company’s feature film slate generated more than $1.2 billion at the domestic box office and $2.5 billion worldwide in 2012. Lionsgate’s television business includes 28 shows on 20 different networks, including such iconic brands as MAD MEN, WEEDS, ANGER MANAGEMENT and NASHVILLE on ABC.”
Design by: Deva Studios.
Ed.’s Notes: A little too close to Universal? Before and after intro movies below (or after the jump).
Relevant links: Deva Studios case study.
Select quote: “The new design features a light-speed journey through the galaxy, reflecting the vast universe of creativity that exists within Lionsgate. The animation is replete with visual reference to the branding heritage of the studio. Sharp eyed viewers will spot a lion constellation in the galaxy, and note that the logo resolves in a cloudscape that draws its visual DNA from the previous incarnation of the logo (also designed by Devastudios).”
POSTED BY: Armin
CATEGORY: Entertainment The B-Side
COMMENTS: