typography
ASSIGNMENTThe assignment was to choose an existing logo of an established and well-recognized company, and to update that company's identity system for a more cohesive brand experience.
SCHOOL
Arizona State University
Tempe, AZ
COURSE
Visual Communications IV
INSTRUCTOR
Alfred Sanft
DATE: Jan.18.2011POSTED BY: BryonyCATEGORY: Publishing COMMENTS:
ASSIGNMENTWe were asked to select an existing brand in an industry of our choosing and create packaging, and a new brand for it if we found it necessary.
SCHOOL
Savannah College of Art and Design
Savannah, GA
COURSE
Package Design
INSTRUCTOR
Jason Frazier
DATE: Jan.12.2011POSTED BY: BryonyCATEGORY: Retail COMMENTS:
ASSIGNMENTWe were asked to rebrand a product of our choosing. I redesigned the logo, brand identity, packaging, and expanded the brand at least one step further.
SCHOOL
Maryland Institute College of Art
Baltimore, MD
COURSE
Graphic Design
INSTRUCTOR
Ellen Lupton
ASSIGNMENTFor this assignment we were asked to define a whole new brand for a variety of different organizations. We needed to first define what was wrong with the current branding and figure out a way to solve this issue. We had the option of choosing a large company, a local business, or to define a new organization. The process began with a new logo concept and branched into collateral material, environmental graphics and exhibit design.
SCHOOL
Milwaukee Institute of Art & Design
Milwaukee, WI
COURSE
Identity Design
INSTRUCTOR
Phil Belair
ASSIGNMENTWe were asked to choose a poorly designed logo that is ineffective, and redesign it.
SCHOOL
School of Visual Arts
New York, NY
COURSE
Design & Intentions
INSTRUCTOR
Milton Glaser
ASSIGNMENTFor my final project, I had to redesign a big company's logo. I was able to choose any big company I wanted. Along with the logo, I had to create a design for a business card, letterhead, and envelope. I also had to create a graphics manual on how everything should be used.
SCHOOL
Baruch College
New York, NY
COURSE
Corporate Design
INSTRUCTOR
Terry Berkowitz
DATE: Dec.01.2010POSTED BY: BryonyCATEGORY: Entertainment COMMENTS:
ASSIGNMENTRebrand anything of our choosing, existing location or non existing. Brief stated that we had to do stationery as well as two additional applications of the brand.
SCHOOL
Monash University
Melbourne, Australia
COURSE
Visual Communication
INSTRUCTOR
Wendy Ellerton
DATE: Oct.19.2010POSTED BY: BryonyCATEGORY: Entertainment COMMENTS:
ASSIGNMENTThere was not a specific assignment, but I decided to rebrand Edgar Allan Poe's Poems for a younger audience. This included creating packaging and an advertising component. I chose Penguin Group as the publisher because of their marketing towards a younger audience and a history of rebranding classics.
SCHOOL
Syracuse University
Syracuse, NY
COURSE
Communications Design Problems
INSTRUCTOR
William Padgett
ASSIGNMENTWe were asked to create a new identity for a dead, dying, or defunct brand. The final product was a bound brand standards guide.
SCHOOL
Academy of Art
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
ASSIGNMENTThe assignment was to redesign the logo and packaging of Austrian canned food producer "Inzersdorfer" which is an iconic brand in Austria with its first factory built during the reign of the Austro-Hungarian Empire in 1870. Our deadline was 4 weeks after we had started the project.
SCHOOL
dieGraphische
Vienna, Austria
COURSE
Graphic Design & Communication Design
INSTRUCTOR
Martin Dunkl and Werner Gregori
ASSIGNMENTThis was in our Visual Communications program where we could choose to work on a variety of projects or one big project. I recently attended a student portfolio review hosted by AIGA SLC Chapter they mentioned I lacked showing an identity system so I took that critique and decide to develop a rebrand of an existing company.
SCHOOL
ITT-Technical Institute
Murray, Utah
COURSE
Design Project
INSTRUCTOR
Kevin Davenport and Ray Rackiewicz
DATE: Sep.29.2010POSTED BY: BryonyCATEGORY: Service COMMENTS:
ASSIGNMENTThis was my thesis project. I was free to do showcase any project but I chose to rebrand an existing company since this is the field I love and will pursue.
SCHOOL
William Paterson University
Wayne, New Jersey
COURSE
INSTRUCTOR
ASSIGNMENTI have redesigned the visual identety of the Polish Post. I wanted to create a simple, modern and strong brand.
I redesigned the logo, created an new color-scheme for the identety, I desined stationary, pictograms, uniforms, and website layout.
SCHOOL
Academy of Fine Arts
Kraków, Poland
COURSE
Visual Communication
INSTRUCTOR
Dr. Barbara Widåk
DATE: Sep.23.2010POSTED BY: BryonyCATEGORY: Service COMMENTS:
ASSIGNMENTThis was our final year project so each student was given the task of finding an organisation to complete a project for. I choose a visual identity redesign for Castle Palooza Music & Arts festival which takes place in Tullamore, Co. Offaly in Ireland. The reason I chose this festival is because it is largely unknown within Ireland and has a poor existing identity unsuited to its target audience.
SCHOOL
Dublin Institute of Technology
Dublin, Ireland
COURSE
MA Design Practice
INSTRUCTOR
John Greene
DATE: Sep.07.2010POSTED BY: BryonyCATEGORY: Entertainment COMMENTS:
ASSIGNMENTI was asked to design a identity system for Vujadé, a training and communication advise company. The only constraints I had where in the briefing:
The company wanted its identity system to look modern and a bit obstinate (in a positive way, i have quite a hard time finding the correct word for this).
SCHOOL
Saxion Hogescholen
Enschede
COURSE
Graduation Internship
INSTRUCTOR
Ewald Klein Herenbrink, Remy Bosch
DATE: Jul.26.2010POSTED BY: BryonyCATEGORY: Service COMMENTS:
ASSIGNMENTThe assignment was to completely re-brand the 2012 London Olympics and produce a graphics standards manual. The resulting manual contains logo re-designs and specifications, a stationary package, brochure, print advertisement, billboard advertisement, and more.
SCHOOL
Rensselaer Polytechnic Institute
Troy, NY
COURSE
Designing for Corporate Identification
INSTRUCTOR
Sara Tack
DATE: Jul.21.2010POSTED BY: BryonyCATEGORY: Sports COMMENTS:
ASSIGNMENTStudents were asked to design an identity system for a given sector of the market: Food and Beverage. We were asked to choose an existing company, get it approved, research it, redesign the identity and stationery set and finally pull it all together in a standards manual. The standards manual had to include the following: intro, mark, basic standards, color, typography, stationery system, web site, an innovative creation for the company and logo placements on objects and ephemera.
SCHOOL
Bowling Green State University
Bowling Green, Ohio
COURSE
Identity Design
INSTRUCTOR
Matt Davis
DATE: Jun.30.2010POSTED BY: BryonyCATEGORY: Food COMMENTS:
ASSIGNMENTThis was my final major project studying at university. It was up to each student to set their own brief which was then negotiated.
SCHOOL
De Montfort University
Leicester, UK
COURSE
BA (Hons) Graphic Design and Photography
INSTRUCTOR
Ben Archer
DATE: Jun.29.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
ASSIGNMENTThis project involved reinventing and reviving a dying brand by extending the audience and type of products in new directions. Any brand could be chosen, as long as there was a clear need or possibility of reinterpretation and innovation.
SCHOOL
Academy of Art University
San Francisco, CA
COURSE
Nature of Identity
INSTRUCTOR
Hunter Wimmer
ASSIGNMENTFinal project for class: choose your own project, as long as it is more substantial than anything else you have previously done for a design class. I chose to redesign Nordstrom's visual identity and create a Paul Rand-esque case study booklet for presentation in class.
SCHOOL
Rice University
Houston, TX
COURSE
WILL 251: Advanced Topics in Graphic Design
INSTRUCTOR
Jen Cooper
DATE: May.20.2010POSTED BY: BryonyCATEGORY: Retail COMMENTS:
ASSIGNMENTThe assignment was to redesign an existing logo of a well known food company.
SCHOOL
University of Louisville
COURSE
Letterforms II
INSTRUCTOR
Steve Skaggs
ASSIGNMENTTo conceptually redesign a typographic treatment of a corporation of our choice.
SCHOOL
University of North Texas
COURSE
Experimental Type
INSTRUCTOR
Eric Ligon
ASSIGNMENTWe were asked to rework a logo. Our choices were restricted to The Arbor Day Foundation, 2012 Olympics, IKEA, or Myspace.
SCHOOL
Minneapolis College of Art and Design
Minneapolis, Minnesota
COURSE
Graphic Design I
INSTRUCTOR
Neal Peterson
DATE: Apr.29.2010POSTED BY: ArminCATEGORY: Retail COMMENTS:
ASSIGNMENTDesign a Hebrew logo version for a Latin brand logo.
SCHOOL
H.I.T (Holon Institute of Technology), Visual Communication Department
Holon, Israel
COURSE
Advanced Typography Class
INSTRUCTOR
Oded Ezer
DATE: Apr.28.2010POSTED BY: ArminCATEGORY: Typography COMMENTS: