Flexible Consistency, Consistent Flexibility
Guest Editorial by Jon Hewitt In late 2006 I went to see Alan Fletcher's retrospective at the Design Museum in London. It's the only exhibition, before or since, where I've read every word on every caption for every piece of... View this Entry
The Ritzilhouette
In the past few days our 9-month-old daughter has developed a perplexing obsession with books: We'll throw over a pile of a dozen books on the floor and, one by one, she chooses them and asks us to read them... View this Entry
The Hardest Working Presidential Candidate Logo
Late last year, a slide show in The New York Times, "Reading Tea Leaves and Campaign Logos" took to the blogwaves like wildfire. In it, illustrator Ward Sutton passed mocking judgment (to great effect) on all of the 2008 presidential... View this Entry
100 Unused Logos and What they Reveal about my Design Inclinations
This past Wednesday I gave a presentation at the HOW Conference in Atlanta, GA. As a respite from the pristine show and tells of finished work sprinkled with anecdotes that support the fabulous work on screen I wanted to focus... View this Entry
London, How do I Hate Thee? Let me Count the Ways, 1, 2… 2012
Like Halley’s comet or the launch of new iPhone ads, it is a momentous occasion when you wake up to a buzzing design (and online) community eager to talk about a logo. The last sighting of something like this was... View this Entry
Nissan and the Black Experience
Every month I receive over two dozen magazines in my mailbox, and Vibe adds to this reading pile. No matter the magazine, no matter the targeted demographic, I enjoy the articles as much as the advertisements. As a carnival showcasing... View this Entry
Cisco: The Bridge between the Old and the New
Guest Editorial by Design Maven Mention the name CISCO and several word association images are conjured in my mind. The Classic 1950s Western Television Series starring Duncan Renaldo, CISCO and Leo Carrillo, Pancho. The other association, WAR, a Prominent Funk... View this Entry
The Handy Reference Guide to Corporate Identity — Revised.
In 2004, Debbie Millman invited me to give a presentation for the Institute for International Research’s Brand Identity and Packaging conference she co-chairs every year in New York. I know nothing about packaging and having just wrapped up a first... View this Entry
Cooperless Shoesource, or, The Rebranding that Finally Pushed me Over the Edge
I guess it would be hard for Matt Rubel, CEO of Payless Shoesource, a company with over 4,600 retail stores and the nation’s number five shoe seller to build a successful business hinged on a logo that one designer (me)... View this Entry
Recent Rebrandings 13: All FutureBrand
IRC, YBCA and MasterCard Worldwide... View this Entry
OLDER ENTRIES
Recent Rebrandings 12
Recent Rebrandings 11: Landor Landor Landor
Recent Rebrandings 10
Recent Rebrandings 9
Recent Rebrandings 8
Paul Rand's Final Logo Part 2
Doug Evans + Partners
Doug Evans + Partners
And… Logo Action!
“Big Yellow”: More Curves, Less Yellow
AIGA: It's Just a Name
AT&T Says Bye-bye to Saul Bass
Paul Rand's Final Logo?
Quark Reloaded
Fitting In
Recent Rebrandings 7: Television
Brand Loyalty?
Recent Rebrandings 6: Mergers
Recent Rebrandings 5: Food & Beverage
Recent Rebrandings 4: Financial Services
Endorsements
A new New School
And the Winner is ...
DC Comics Sports New Logo
Another Pretty Face
VISA Rebrands
VISA Rebrands
throwing rocks
Recent Rebrandings
Your Page in the Business Advice Book
Santa
Seven Hundred F***ing Dollars
Duck à l'brand
Recent Rebrandings
Warning: Pop Culture Appropriates Warning
Welcome to Generation i
You've Got New Logo!
Recent Rebrandings
Hip, Hip… Kay!
GE: the Great Escape
Why, Why, Y?
Flip the Logo, who Cares?
TBS is Laughing Matter
Our Own Worst Clients*
A More United United Way
Unilever: 25 Times Friendlier
Where Do Standards Manuals Go When They Die?
NYC 2012
Eye, Travel Experts Rebrand
Google, Googled, Googling, Googleth…
Pantone: 3 Statements, 3 Questions
Absolut Time
Generation Brand
The secret power of the Blue Square
Sensitive Everywhere
Logo Drawdown
Sporting Design
Love is in the Air
Pretty Hammers
The Ligaturization of Sony
a nickel...two dimes...
Chuck does Halloween
Newest Lee Brand
The Swoosh: Symbol Beyond Redemption?
MoMA Revamps their Logo
VH1: Behind the Logo
7up — Flippin’ it: dnL
The Next Big Thing
iTunes Music Store vs. BuyMusic.com
Decline in US Brand Power?
Apple — The Ultimate Brand Promise?
RE/MAX, Re/do Time?
Good/Bad Consumer Brands
Advertising Agency vs. Branding Consultancy
Hewlett-Packard: Caught Between a Logo and a Hard Place?
Clean up Aisle 5 - Walgreens Needs New Logo
Stock Photo Rebranding Month
The Sound of Branding
UPS Says Bye-bye to Rand
Designer’s Guide to Brand Strategy
The Few. The Proud. The Designed.
Identity Standards
What is a Brand?
Hiding Behind New Logo?
Repurposed Logo
Sports Branding
Logos Gone Bad
Different Identities













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