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Speak Up
A Division of UnderConsideration
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Pattern
Flexible Consistency, Consistent Flexibility
Branding and Identity

Guest Editorial by Jon Hewitt In late 2006 I went to see Alan Fletcher's retrospective at the Design Museum in London. It's the only exhibition, before or since, where I've read every word on every caption for every piece of... View this Entry
By Speak Up on Feb.13.2008 Link Comments [11]
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The Ritzilhouette
Branding and Identity

In the past few days our 9-month-old daughter has developed a perplexing obsession with books: We'll throw over a pile of a dozen books on the floor and, one by one, she chooses them and asks us to read them... View this Entry
By Armin on Feb.12.2008 Link Comments [14]
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The Hardest Working Presidential Candidate Logo
Branding and Identity

Late last year, a slide show in The New York Times, "Reading Tea Leaves and Campaign Logos" took to the blogwaves like wildfire. In it, illustrator Ward Sutton passed mocking judgment (to great effect) on all of the 2008 presidential... View this Entry
By Armin on Jan.03.2008 Link Comments [65]
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100 Unused Logos and What they Reveal about my Design Inclinations
Branding and Identity

This past Wednesday I gave a presentation at the HOW Conference in Atlanta, GA. As a respite from the pristine show and tells of finished work sprinkled with anecdotes that support the fabulous work on screen I wanted to focus... View this Entry
By Armin on Jun.19.2007 Link Comments [49]
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London, How do I Hate Thee? Let me Count the Ways, 1, 2… 2012
Branding and Identity

Like Halley’s comet or the launch of new iPhone ads, it is a momentous occasion when you wake up to a buzzing design (and online) community eager to talk about a logo. The last sighting of something like this was... View this Entry
By Armin on Jun.04.2007 Link Comments [320]
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Nissan and the Black Experience
Branding and Identity

Every month I receive over two dozen magazines in my mailbox, and Vibe adds to this reading pile. No matter the magazine, no matter the targeted demographic, I enjoy the articles as much as the advertisements. As a carnival showcasing... View this Entry
By Jason A. Tselentis on Feb.27.2007 Link Comments [67]
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Cisco: The Bridge between the Old and the New
Branding and Identity

Guest Editorial by Design Maven Mention the name CISCO and several word association images are conjured in my mind. The Classic 1950s Western Television Series starring Duncan Renaldo, CISCO and Leo Carrillo, Pancho. The other association, WAR, a Prominent Funk... View this Entry
By Speak Up on Oct.15.2006 Link Comments [66]
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The Handy Reference Guide to Corporate Identity — Revised.
Branding and Identity

In 2004, Debbie Millman invited me to give a presentation for the Institute for International Research’s Brand Identity and Packaging conference she co-chairs every year in New York. I know nothing about packaging and having just wrapped up a first... View this Entry
By Armin on Sep.06.2006 Link Comments [9]
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Cooperless Shoesource, or, The Rebranding that Finally Pushed me Over the Edge
Branding and Identity

I guess it would be hard for Matt Rubel, CEO of Payless Shoesource, a company with over 4,600 retail stores and the nation’s number five shoe seller to build a successful business hinged on a logo that one designer (me)... View this Entry
By Armin on Jul.04.2006 Link Comments [82]
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Recent Rebrandings 13: All FutureBrand
Branding and Identity

IRC, YBCA and MasterCard Worldwide... View this Entry
By David Weinberger on Jun.29.2006 Link Comments [64]
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OLDER ENTRIES
Recent Rebrandings 12
By David Weinberger on Jun.26.2006 Link Comments [26]
Recent Rebrandings 11: Landor Landor Landor
By David Weinberger on Jun.16.2006 Link Comments [39]
Recent Rebrandings 10
By David Weinberger on Jun.07.2006 Link Comments [45]
Recent Rebrandings 9
By David Weinberger on May.24.2006 Link Comments [23]
Recent Rebrandings 8
By David Weinberger on Apr.07.2006 Link Comments [65]
Paul Rand's Final Logo Part 2
Doug Evans + Partners
By David Weinberger on Mar.16.2006 Link Comments [47]
And… Logo Action!
By Armin on Jan.17.2006 Link Comments [45]
“Big Yellow”: More Curves, Less Yellow
By Armin on Jan.06.2006 Link Comments [99]
AIGA: It's Just a Name
By Speak Up on Dec.22.2005 Link Comments [75]
AT&T Says Bye-bye to Saul Bass
By Armin on Nov.21.2005 Link Comments [235]
Paul Rand's Final Logo?
By David Weinberger on Sep.26.2005 Link Comments [55]
Quark Reloaded
By Armin on Sep.11.2005 Link Comments [135]
Fitting In
By Jason A. Tselentis on Aug.23.2005 Link Comments [60]
Recent Rebrandings 7: Television
By David Weinberger on Jul.13.2005 Link Comments [50]
Brand Loyalty?
By marian bantjes on Jul.08.2005 Link Comments [29]
Recent Rebrandings 6: Mergers
By David Weinberger on Jul.05.2005 Link Comments [39]
Recent Rebrandings 5: Food & Beverage
By David Weinberger on Jun.29.2005 Link Comments [39]
Recent Rebrandings 4: Financial Services
By David Weinberger on Jun.22.2005 Link Comments [61]
Endorsements
By Jason A. Tselentis on Jun.08.2005 Link Comments [31]
A new New School
By Gunnar Swanson on May.18.2005 Link Comments [65]
And the Winner is ...
By marian bantjes on May.16.2005 Link Comments [50]
DC Comics Sports New Logo
By Jason A. Tselentis on May.13.2005 Link Comments [74]
Another Pretty Face
VISA Rebrands
By marian bantjes on Apr.04.2005 Link Comments [37]
throwing rocks
By Gunnar Swanson on Feb.18.2005 Link Comments [30]
Recent Rebrandings
By David Weinberger on Jan.24.2005 Link Comments [51]
Your Page in the Business Advice Book
By Gunnar Swanson on Jan.05.2005 Link Comments [55]
Santa™
By marian bantjes on Dec.16.2004 Link Comments [40]
Seven Hundred F***ing Dollars
By David Weinberger on Dec.14.2004 Link Comments [67]
Duck à l'brand
By Armin on Dec.06.2004 Link Comments [80]
Recent Rebrandings
By Armin on Nov.25.2004 Link Comments [42]
Warning: Pop Culture Appropriates Warning
By Speak Up on Nov.22.2004 Link Comments [14]
Welcome to Generation i
By debbie millman on Nov.02.2004 Link Comments [58]
You've Got New Logo!
By Armin on Oct.07.2004 Link Comments [76]
Recent Rebrandings
By David Weinberger on Sep.13.2004 Link Comments [42]
Hip, Hip… Kay!
By Armin on Aug.15.2004 Link Comments [53]
GE: the Great Escape
By David Weinberger on Jul.22.2004 Link Comments [49]
Why, Why, Y?
By David Weinberger on Jul.06.2004 Link Comments [145]
Flip the Logo, who Cares?
By Armin on Jun.15.2004 Link Comments [83]
TBS is Laughing Matter
By Armin on Jun.08.2004 Link Comments [71]
Our Own Worst Clients*
By marian bantjes on May.21.2004 Link Comments [52]
A More United United Way
By Armin on May.20.2004 Link Comments [136]
Unilever: 25 Times Friendlier
By David Weinberger on May.17.2004 Link Comments [66]
Where Do Standards Manuals Go When They Die?
By Jason A. Tselentis on May.06.2004 Link Comments [18]
NYC 2012
By David Weinberger on Apr.06.2004 Link Comments [130]
Eye, Travel Experts Rebrand
By Armin on Mar.27.2004 Link Comments [35]
Google, Googled, Googling, Googleth…
By Armin on Mar.21.2004 Link Comments [40]
Pantone: 3 Statements, 3 Questions
By David Weinberger on Mar.10.2004 Link Comments [37]
Absolut Time
By David Weinberger on Mar.02.2004 Link Comments [28]
Generation Brand
By debbie millman on Jan.27.2004 Link Comments [16]
The secret power of the Blue Square
By David Weinberger on Jan.22.2004 Link Comments [86]
Sensitive Everywhere
By E. Tage Larsen on Jan.07.2004 Link Comments [55]
Logo Drawdown
By Armin on Jan.07.2004 Link Comments [17]
Sporting Design
By Jason A. Tselentis on Dec.29.2003 Link Comments [48]
Love is in the Air
By Armin on Dec.29.2003 Link Comments [36]
Pretty Hammers
By David Weinberger on Dec.03.2003 Link Comments [44]
The Ligaturization of Sony
By Armin on Nov.20.2003 Link Comments [78]
a nickel...two dimes...
By darrel on Oct.27.2003 Link Comments [39]
Chuck does Halloween
By Armin on Oct.08.2003 Link Comments [88]
Newest Lee Brand
By Armin on Oct.06.2003 Link Comments [16]
The Swoosh: Symbol Beyond Redemption?
By Armin on Sep.30.2003 Link Comments [23]
MoMA Revamps their Logo
By Armin on Sep.24.2003 Link Comments [54]
VH1: Behind the Logo
By Tan on Sep.02.2003 Link Comments [229]
7up — Flippin’ it: dnL
By Armin on Aug.26.2003 Link Comments [98]
The Next Big Thing
By David Weinberger on Aug.11.2003 Link Comments [58]
iTunes Music Store vs. BuyMusic.com
By Kiran Max Weber on Jul.30.2003 Link Comments [42]
Decline in US Brand Power?
By brook on Jul.23.2003 Link Comments [12]
Apple — The Ultimate Brand Promise?
By Armin on Jun.30.2003 Link Comments [36]
RE/MAX, Re/do Time?
By Armin on Jun.24.2003 Link Comments [43]
Good/Bad Consumer Brands
By Armin on Jun.09.2003 Link Comments [82]
Advertising Agency vs. Branding Consultancy
By on May.21.2003 Link Comments [17]
Hewlett-Packard: Caught Between a Logo and a Hard Place?
By Armin on May.19.2003 Link Comments [30]
Clean up Aisle 5 - Walgreens Needs New Logo
By Armin on Apr.16.2003 Link Comments [29]
Stock Photo Rebranding Month
By Armin on Apr.02.2003 Link Comments [34]
The Sound of Branding
By Armin on Mar.28.2003 Link Comments [17]
UPS Says Bye-bye to Rand
By Armin on Mar.25.2003 Link Comments [169]
Designer’s Guide to Brand Strategy
By Armin on Mar.18.2003 Link Comments [21]
The Few. The Proud. The Designed.
By Armin on Mar.03.2003 Link Comments [25]
Identity Standards
By Armin on Feb.18.2003 Link Comments [23]
What is a Brand?
By damien on Feb.12.2003 Link Comments [36]
Hiding Behind New Logo?
By Armin on Jan.28.2003 Link Comments [31]
Repurposed Logo
By Armin on Jan.23.2003 Link Comments [34]
Sports Branding
By Armin on Nov.11.2002 Link Comments [28]
Logos Gone Bad
By Armin on Oct.29.2002 Link Comments [80]
Different Identities
By Armin on Oct.08.2002 Link Comments [6]

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