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Technology

A B-Side BY Armin


NYC Media Lab

NYC Media Lab Logo, New

Launched this year by a partnership of the New York City Economic Development Corporation, NYU-Poly, and Columbia University, NYC Media Lab is a “public-private partnership encompassing all the universities of NYC. The Lab tackles the big questions facing the media industry today, with the goal of generating research, knowledge transfer, talent development, R&D, and new business models.” The identity was designed by Brooklyn-based Red Antler. Their project page here and some applications below (or after the jump).

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Entry Information

DATE: Jan.18.2012|POSTED BY: Armin|CATEGORY: The B-Side Technology | COMMENTS:

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A B-Side BY Armin


Meebo

Meebo Logo, Before and After

Launched in 2005, Meebo is a “consumer internet company that organizes the web around people, and helps build out their interest graph for easy, faster access to relevant info on the web.” They recently relaunched their service and are sporting a new logo.

Thanks to Andrew Watterson for the tip.

Entry Information

DATE: Jan.10.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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Follow-Up BY Armin


Follow-Up: HP

HP Denied

I received the following statement from an HP spokesperson in regards to the potential new logo we covered on Wednesday:

In 2008, HP asked marketing agency Moving Brands to propose new ideas for various elements of HP’s brand identity, including fonts, graphics, and logos.

HP is one of the world’s most valuable brands and has no plans to adopt the new logo proposed by Moving Brands. HP did implement some of the other design elements shown in the case study.

So there you have it folks: no new HP logo.

Entry Information

DATE: Dec.15.2011|POSTED BY: Armin|CATEGORY: Technology | COMMENTS:

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Opinion BY Armin


StumbleUpon Stumbles on Hidden Shape

StumbleUpon Logo, Before and After

Launched in 2001, StumbleUpon is a discovery site where registered users — 20 million of them at last count — can share, rate, explore, and “stumble” upon web pages of their specific interests. StumbleUpon was the de facto site for random-ish web browsing before sites like Digg and Reddit surfaced as competition in the mid aughts and while all these three shared a crappy design aesthetic and functionality they co-existed well but with the relatively more finessed approach of Facebook and Twitter, StumbleUpon now feels like a relic of the original dot-com era. Today, StumbleUpon is relaunching its service with new functionality and services, designed by Huge. Along with this comes a new logo.

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Entry Information

DATE: Dec.06.2011|POSTED BY: Armin|CATEGORY: Technology | COMMENTS:

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A B-Side BY Armin


MediaOcean

MediaOcean Logo, Before and After

MediaOcean is a new company that is the result of the merger of Donovan Data Systems Inc and MediaBank LLC. Their combined value is reported at $1.5 billion and together will process $150 billion in global advertising spending annually. MediaOcean “provides software that lets ad agencies book advertising time, make sure those ads appear properly, bill clients and pay the media platforms that host the ads.” Press release here.

Thanks to Anon Ymouse (for real) for the tip.

Entry Information

DATE: Nov.23.2011|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


FIA-NET

FIA-NET Logo, Before and After

FIA-NET provides e-commerce solutions for websites in France and its logo is an assurance that a shopping transaction is secure. A new identity has been created by Lyon- and Paris-based Graphéine. A lengthy post (in French) explaining the redesign here. The new brand architecture can be seen below (or after the jump).

FIA-NET Logo, Before and After

Entry Information

DATE: Nov.17.2011|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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Opinion BY Armin


Ready. Aim. Chat!

AIM Logo, Before and After

Released in 1997, AIM, short for AOL Instant Messenger, was the original IM-ing choice for the first mass generation of internet users, making it the one socially acceptable product from AOL one could use without losing his or her cred. Even with the onslaught of instant message features in Gmail and Facebook and major applications like Skype and Apple’s own Chat, AIM has somehow managed to keep its spot — or at least a spot — in the market. Lacking any serious updates in recent years, AOL is completely rebooting AIM, launching a new version this week with mobile apps for the iPhone and Android, desktop clients for Mac and PC, and a site for chatting directly on your browser. With this a new logo has also been introduced.

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Entry Information

DATE: Nov.17.2011|POSTED BY: Armin|CATEGORY: Technology | COMMENTS:

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A B-Side BY Armin


Bits Blog

Bits Logo, Before and After

Launched four years ago by the New York Times, the Bits Blog is one of the most popular technology reads on the internet. Yesterday they updated their logo. Story here.

Thanks to Hansbro Studio for the tip.

Entry Information

DATE: Nov.11.2011|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


CNET

CNET Logo, Before and After

Established in 1994, CNET is a website dedicated to tech product reviews, news, price comparisons, free software downloads, videos, and podcasts. This redesign marks a return to CNET’s original logo that was replaced from 2008 to 2011 by the before image. Here is our report from 2008. The logo was originally designed by Pentagram.

Thanks to Jeremy Segal for first tip.

Entry Information

DATE: Nov.09.2011|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


ARCA

Brand USA Logo, Before and After

Established in 1998 ARCA is a technology company that supplies cash automation solutions for financial institutions, retail merchants and self-service kiosk systems. Customers include banks, retail stores, gaming and park facilities, car washes and companies use that kiosks for self-service checkout and bill payment. New logo was designed by Indicate Design Groupe.

Entry Information

DATE: Nov.08.2011|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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