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Spaceport America

Spaceport America Logo, Before and After

Located in Las Cruces, NM, and managed by the New Mexico Spaceport Authority, Spaceport America is “the world’s first purpose-built, commercial spaceport, designed to enable affordable, efficient and effective space access and unlock the potential of space for everyone.” A new logo, nicknamed “Spirit”, was introduced on July 4. Press release here. No design credit is given, which is probably for the best because whoever stretched the shit out of Gotham deserves to be put into space and left there. Bigger version of the logo below (or after the jump).

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DATE: Jul.16.2012|POSTED BY: Armin|CATEGORY: The B-Side Transportation | COMMENTS:

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A B-Side BY Armin


Travel Insurance Direct

Travel Insurance Direct Logo, Before and After

Travel Insurance Direct, as its name implies, is a travel insurance company in Australia. A new logo and identity were introduced earlier this year, designed by Sydney-based End of Work. A little video and application shown below (or after the jump). You can see a few more applications here (scroll down until you find it).

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DATE: Jul.13.2012|POSTED BY: Armin|CATEGORY: Insurance The B-Side | COMMENTS:

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A B-Side BY Armin


Melbourne Tigers

Melbourne Tigers Logo, Before and After

Founded in 1931, the Melbourne Tigers are Australia’s oldest and one of the most respected teams in the National Basketball League. They have won four championships, most recently in 2008. No design credit given and no press release issued, which isn’t needed really: we don’t need anyone to let us know how much this sucks.

Thanks to Matt Gibbs for the tip.

Entry Information

DATE: Jul.12.2012|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


RCN

RCN Logo, Before and After

Established in 1996 in Boston, MA, RCN (short for its previous name, Residential Communications Network) offers internet, cable, and phone services in Boston, Chicago, D.C. Metro Area, Lehigh Valley, New York City, and Philadelphia. A new logo was introduced in June. No design credit given nor press release issued.

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DATE: Jul.11.2012|POSTED BY: Armin|CATEGORY: Telecom The B-Side | COMMENTS:

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A B-Side BY Armin


Cal Humanities

Cal Humanities Logo, Before and After

Established in 1975, Cal Humanities is a “non-profit that promotes the humanities in California to help create ‘a state of open mind.’” It produces, funds, and supports cultural experiences in media, literature, and discussion programs. Formerly known as the California Council for the Humanities, they recently changed their name and introduced a new identity designed by Portland, OR-based Owen Jones & Partners. Cal humanities explains about the open quote in their logo: “The open quote. It’s the start of every great idea. It represents the beginning of dialogue, thought, conversations… the figurative start to a perspective that may change how we think about the world.” Logo and identity applications here.

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DATE: Jul.10.2012|POSTED BY: Armin|CATEGORY: Non-Profit The B-Side | COMMENTS:

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A B-Side BY Armin


Campaign Monitor

Campaign Monitor Logo, Before and After

Launched in 2004, Campaign Monitor is an e-mail marketing service that allows users to send lovely designed newsletters and provides thorough results and data on each campaign sent. Last month, Campaign Monitor introduced a new look with a new logo that combined a custom wordmark by Minneapolis, MN-based Anthony Lane and a new icon by the in-house design team. Buzz, a member of the team writes in this post: “Some people see it as an envelope, others the letter ‘M’, a graph, crown, folded paper… or something else entirely.”

Thanks to Zac Davies for the tip.

Entry Information

DATE: Jul.06.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


oDesk

oDesk Logo, Before and After

Launched in 2003, oDesk is an online workplace, “enabling businesses and contractors to work together without geographic limits.” In the first quarter of 2012, oDesk posted 399,071 jobs and there 273,844 applicants, making it one of the largest online services of its kind. A new logo was introduced recently, designed by Turner Duckworth. A bigger view of the logo below (or after the jump).

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DATE: Jul.05.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


PGA Championship

PGA Championship Logo, Before and After

Currently in its 94th edition, the PGA Championship, organized by the Professional Golfers Association of America, is one of the four major golf tournaments each year. Up until now, the logo for each year’s tournament has been different but starting in 2013, the logo will remain the same for future tournaments. Story here. Designed by New York, NY-based PS212.

Thanks to Marc Nijborg for the tip.

Entry Information

DATE: Jul.03.2012|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


Rolling Stones 50th Anniversary

Rolling Stones 50th Anniversary Logo, Before and After

Shepard Fairy has designed the logo commemorating the 50th anniversary of the Rolling Stones. Shepard writes on his site: “One of the first things I asked Mick was ‘don’t you think the tongue HAS to be included?’. He responded ‘yeah I guess it ought to be’. […] With that in mind I set out to integrate the 50 in a creative and memorable way. I think the solution speaks for itself in celebrating the Stones’ trademark icon and historical anniversary.” Yes, it does speak for itself: that type is whack. Bigger view of the logo below (or after the jump).

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DATE: Jul.02.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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A B-Side BY Armin


UKaid

UK Aid Logo, Before and After

UKaid is the new public badge for the Department for International Development in the UK, established in 1997, with the mission of fighting world poverty. The UKaid is an attempt to make their efforts more notable and easier to recognize as coming from the UK. News here.

Thanks to Paul Robert Lloyd for the tip.

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DATE: Jun.29.2012|POSTED BY: Armin|CATEGORY: Government The B-Side | COMMENTS:

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