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ProJuventute

ProJuventute Logo, Before and After

Established in 1947, ProJuventute is a non-profit organization in the Netherlands that gathers money to fund innovative activities for children and young people in trouble. The new identity was designed by The Hague-based Designink. More images here.

Thanks to Marc Nijborg for the tip.

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DATE: Jun.28.2012|POSTED BY: Armin|CATEGORY: Non-Profit The B-Side | COMMENTS:

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A B-Side BY Armin


JustGiving

JustGiving Logo, Before and After

Launched in 1999, JustGiving is a London-based for-profit organization that enables charities and individuals to help raise money. We covered a first logo redesign in August of 2009. Earlier this month, a new logo was introduced. No design credit given.

Thanks to Penn for the tip.

Entry Information

DATE: Jun.26.2012|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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A B-Side BY Armin


Hanger, Inc.

Hanger Logo, Before and After

Established in 1861 — founded by James Edward Hanger, the first documented amputee of the American Civil War — Hanger, Inc. is a provider of orthotic and prosthetic services and products as well as operating hundreds of patient care centers nationwide. A new logo was introduced recently, dubbed the “Empower Mark,” which represents “a beacon of hope for Hanger’s clients, and its multiple colors represent the diversity of Hanger’s units, products, and service offerings.” Press release here. A few, small slides showing the rationale and some applications here.

Thanks to Wade Penner for the tip.

Entry Information

DATE: Jun.22.2012|POSTED BY: Armin|CATEGORY: Health The B-Side | COMMENTS:

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A B-Side BY Armin


Arteche

Arteche Logo, Before and After

Arteche is a global company with more than 65 years of experience in the generation, transmission, and distribution of electricity. This past April, Arteche introduced a new identity designed by Coleman CBX. Some application images below (or after the jump).

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DATE: Jun.21.2012|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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A B-Side BY Armin


Coroflot

Coroflot Logo, Before and After

Established in 1998, Coroflot is one of the most active and diverse portfolio-hosting services and job boards. Coroflot hosts over 150,000 portfolios and updates its job listings at a pace that makes it seem there is hope for the unemployed. A new logo was introduced recently. Disclaimer: Brand New is a Coroflot job board partner.

Thanks to Vanessa Wainwright for the tip.

Entry Information

DATE: Jun.20.2012|POSTED BY: Armin|CATEGORY: Graphics Industry The B-Side | COMMENTS:

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A B-Side BY Armin


New Image Systems

New Image Systems Logo, Before and After

New Image Systems, formerly known as New Image Creative Web Solutions, is an IT services company in Germany. A new identity was designed by Berlin-based Boymeetsgirl, who explains: “The sophisticated mark — an allegory to an extraordinary solid network — the distinctive console-styled typography, the powerful colors, the linear design system which is derived from the mark, and the use of a very particular kind of paper with a extreme high opacity decodes the new name into a visual identity that stands out from the masses of IT service providers and manifests the ambition to create remarkable software and system-solutions.” Application images below (or after the jump).

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Entry Information

DATE: Jun.19.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


Toledo Opera

Toledo Opera Logo, Before and After

Established in 1959, Toledo Opera is an opera company based in Toledo, Ohio. A new logo was introduced recently, designed by Melissa Wehrman. The ornamental “T” is a twisted treble clef.

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DATE: Jun.15.2012|POSTED BY: Armin|CATEGORY: Culture The B-Side | COMMENTS:

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A B-Side BY Armin


Genome from Yahoo!

Genome from Yahoo Logo, Before and After

Launched this year, after the purchase of Interclick by Yahoo! in 2011, Genome from Yahoo! is “the most complete, custom audience buying solution” that “combines technology, data, premium media and analytics to help advertisers meet their marketing goals.” To be honest, I have no idea what that means. The new identity was designed by New York, NY-based The Nation. More images and video here.

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DATE: Jun.14.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


Odessa

Odessa Logo, New

Odessa is the third largest city in Ukraine situated on the coast of the Black Sea, which has helped its tourism. Working with the Odessa City Council Moscow-based Art. Lebedev Studio created a new logo and identity around an anchor — part of the city’s flag and coat of arms — that also alludes to a heart. More images, including a riff on the I ♥ NY logo, here.

Spotted at The Branding Source.

Entry Information

DATE: Jun.13.2012|POSTED BY: Armin|CATEGORY: Destinations The B-Side | COMMENTS:

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A B-Side BY Armin


AUL Corp.

AUL Corp. Logo, Before and After

Established in 1990, AUL Corp. (Associates Underwriting Limited) reportedly “founded the national used car service contract industry” and “is the only provider of its type authorized to conduct business in all 50 states.” The new logo was introduced earlier this month, designed by Berkeley, CA-based Project6. Press release includes gems like “The attributes of this new brand include friendliness, approachability, protection, and meaningful relationships. The new AUL logo has a more approachable font, along with a new mark that includes three new colors that represent transparency and protection, important aspects of AUL.”

Thanks to Roy Levitt for the tip.

Entry Information

DATE: Jun.12.2012|POSTED BY: Armin|CATEGORY: Corporate The B-Side | COMMENTS:

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