A B-Side BY Armin

Turkcell

Established in 1994, Turkcell is Turkey’s largest mobile service provider with more than 34 million customers. A new logo that abstracts its yellow martian was recently introduced.

Thanks to Cuneyt Erkol for the tip.

Opinion BY Armin

Smart is as Smart Dots

Established in 1991, Smart Communications, a subsidiary of the Philippine Long Distance Telephone Co., is the largest mobile service provider in the Philippines — dubbed the Texting Capital of the World — with a reported 47.8 million subscribers. (AT&T, to put it in perspective, has around 95 million customers.) Smart introduced a new logo and new tagline, “In an ever-changing world, we lead you to a bold, new future.” earlier this November.

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Opinion BY Armin

Sign Here

Only one of three mobile telecommunication service providers in Argentina, Personal, whose parent company is giant Telecom Argentina, has 18 million customers. (Sorry, don’t have much else to say about it). Earlier this month, Personal introduced a new identity created by London-based This is Real Art and a new ad campaign by TBWA\Buenos Aires.

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Opinion BY Armin

Be C Spired

Established in 1988 as Cellular South, C Spire, as it has been renamed this September, is the largest privately held wireless provider in the United States and the 9th largest carrier in the U.S.. Perhaps not the most impressive bragging rights, but it’s a start. One impressive bragging right, though, is that C Spire got the right to sell the iPhone, ahead of bigger players like T-Mobile and U.S. Cellular. C Spire has over 1,200 employees and 75 retail stores across the South, mainly in Mississippi, Tennessee, Alabama, and Florida, where the majority of its one million customers reside. With the name change came a new identity, both created by Lippincott.

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A B-Side BY Armin

Virgin Media

Established in 2006, Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK. Virgin Media is getting its British on. The revised logo was designed by Start JudgeGill, who also designed the original logo. Press release here. Bigger view of the logo below (or after the jump).

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A B-Side BY Armin

Rostelecom

Rostelecom is Russia’s leading long-distance telephone service provider. Its new identity was designed by Moscow-based Re-Branding. A video showing all kinds of applications below (or after the jump).

Opinion BY Armin

X Connects the Spot

Although most of us here in the U.S. associate Nextel with the now defunct company that merged with Sprint in 2005, which basically stopped pushing the Nextel brand at the consumer level, there is a whole alternate universe of Nextel-branded mobile services in Latin America. First extended as Nextel de Mexico in 1998, the company changed to NII Holdings in 2002 and now oversees the Nextel brand in Brazil, Mexico, Argentina, Peru and Chile. Employing more than 14,000 people, NII Holdings counts with 9.84 million subscribers. This week, the company introduced a new identity designed by the San Francisco office of Landor.

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Opinion BY Armin

Color me Colorful

Established in 1993, Telstra is Australia’s largest telecommunications company, providing mobile, home phone, internet, and cable services, employing more than 39,000 people around the world. As some of our tipsters have noted, Telstra is the Australian equivalent of AT&T. Yesterday, Telstra unveiled a new identity designed by the Sydney office of Interbrand.

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A B-Side BY Armin

Koning & Hartman

Established in 2005, Koning & Hartman is a Dutch business-to-business provider of telecommunication services. New logo introduced back in April. No further info.

Thanks to Maarten Heijmerink for the tip.

Opinion BY Armin

A1, Flexible Enough?

Established in 2010 from the merger of two popular telecommunication providers, A1 and Telekom Austria, A1 Telekom Austria is now the leading service provider in Austria with more than 5 million mobile and 2 million fixed-line subscribers and 9,700 employees. At the end of April they announced that the two consumer brands would merge into a single one under the A1 name and a new identity created by Saffron. A micro site introducing the new identity (with a brief movie) can be found here and a press release (PDF and in German) here.

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