A B-Side BY Armin

Bupa

Bupa is an international health care company established in the UK in 1947. After expanding into Australia with the acquisition of health insurance companies MBF, Mutual Community, and HBA, Bupa rebranded them all with the global Bupa mark.

Thanks to Tricia Ho for the tip.

A B-side BY Armin

Biedronka

Biedronka, Polish for ladybug, is “the largest retail network in Poland with more than 1,800 stores in over 750 locations.” The company unveiled their recent metamorphosis on January 16, 2012. As the press release indicates, beyond a refreshed aesthetic, the new identity represents permanent inscription of the slogan, “Everyday low prices,” into the company’s business model and a focus on the slogan as a more integral part of the Biedronka brand.

Thanks to Jakub Świadek for the tip.

A B-Side BY Armin

Daphne’s California Greek

Established in 1991 Daphne’s California Greek restaurant is “the fast casual choice of diners who live healthy, active lifestyles and crave something unique” with 60 locations across the West Coast. In 2010, Daphne’s emerged from bankruptcy protection with new owners, who redesigned every aspect of the restaurant in 2011.

Thanks to Abe Vizcarra for the tip.

A B-Side BY Armin

Raine & Horne

Established in 1883, Raine & Horne is an Australian property firm. From the press release: “At the core of the new identity is a unique hand-crafted bespoke ampersand symbol representing Raine & Horne’s brand ideal, ‘Positive Partnerships’.” The new logo was designed by Idea Works.

Thanks to Tricia Ho for the tip.

A B-side BY Armin

Alorica

Founded in 1999, Alorica is a “leading Business Services provider delivering Customer Management and Sales and Marketing solutions for leading brands.” From the press release: “The orange trapezoid (aka flare) represents energy and enthusiasm.”

Thanks to Kenyon Broadley for the tip.

A B-Side BY Armin

National Weather Association

Established in 1975, the National Weather Association is a “member-led, all inclusive, non-profit, professional association supporting and promoting excellence in operational meteorology and related activities.” From the press release: “The National Weather Association logo represents some of the most common meteorological conditions throughout the world, from sunny and dry to cloudy and rainy. The element of severity, centrally shown as a bolt of lightning, symbolizes the continued need to give greater attention to high impact weather and how it affects our planet.” The new logo was designed by Nesnadny + Schwartz. How cute and helpless was that old logo?

Thanks to Nick Piesco for the tip.

A B-Side BY Armin

NYC Media Lab

Launched this year by a partnership of the New York City Economic Development Corporation, NYU-Poly, and Columbia University, NYC Media Lab is a “public-private partnership encompassing all the universities of NYC. The Lab tackles the big questions facing the media industry today, with the goal of generating research, knowledge transfer, talent development, R&D, and new business models.” The identity was designed by Brooklyn-based Red Antler. Their project page here and some applications below (or after the jump).

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Cadena 100

Established in 1992, Cadena 100 is one of the most popular radio stations in Spain. Their new logo and identity have been designed by Madrid-based Coleman CBX. More applications below (or after the jump).

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Groen

Founded in 1982, Groen (“Green” in English) is the Flemish green political party in Belgium. After eight years with a bright green logo with an exclamation point at the end, Groen is aiming for a more modest logo. Press release here (in Dutch).

Thanks to Geert De Deckere for the tip.

A B-Side BY Armin

National Potato Council

Established in 1948, the National Potato Council “was organized and incorporated to promote the greater consumption of Irish potatoes and to nationally represent potato farmers on legislative and regulatory matters.” At the 2012 Potato Expo the NPC introduced a new logo, the first change in its 64-year history. Story here. I have a dozen better things to post, but potato-themed blogging trumps good taste.

Thanks to James I. Bowie for the tip.