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Change.org

Change.org Logo, Before and After

About: (Est. 2007) “Change.org is the world’s largest petition platform, empowering people everywhere to create the change they want to see.”

Design by: N/A.

Ed.’s Notes: Nice type selection and I like the use of the “c.” mark a little more — seen below (or after the jump). And their new website is slick.

Relevant links: N/A.

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Entry Information

DATE: Nov.16.2012|POSTED BY: Armin|CATEGORY: Politics The B-Side | COMMENTS:

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A B-Side BY Armin


Lupus Foundation of America

Lupus Foundation of America Logo, Before and After

About: (Est. 1977) “The Lupus Foundation of America is the only national force devoted to solving the mystery of lupus, one of the world’s cruelest, most unpredictable and devastating diseases, while giving caring support to those who suffer from its brutal impact.”

Design by: Siegelvision.

Ed.’s Notes: I get the concept, I just wish the execution were competent. The result is painfully amateurish.

Relevant links: Press release.

Select quote: “The organization’s new positioning strategy, messages, and tag line — Help Us Solve the Cruel Mystery — were created in collaboration with the New York branding team Siegelvision, headed by brand guru Alan Siegel. The riveting phrase “cruel mystery” inspired the Siegelvision team to create the new Lupus Foundation of America logo which features a strikingly positioned question mark in place of the letter “P” in the word lupus.”

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Entry Information

DATE: Nov.15.2012|POSTED BY: Armin|CATEGORY: Non-Profit The B-Side | COMMENTS:

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A B-Side BY Armin


Quadrigam

Quadrigam Logo, Before and After

About: (Est. 2010, formerly Impure) “Quadigram is the solution for any individual or organization that works intensively with information. Quadrigram enables you to prototype and share ideas with your data rapidly as well as produce compelling solutions in the forms of interactive visualizations, animations or dashboards.”

Design by: Brava Buero.

Ed.’s Notes: The logo is some kind of chart-turned-book thing. Is nice. Logo animation and detail of book thing below (or after the jump).

Relevant links: Brava Buero case study. Quadrigam launch blog post.

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Entry Information

DATE: Nov.14.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


TDS

TDS Logo, Before and After

About: (Est. 1989, Dublin) “TDS (Time Data Security) Ltd are leading specialists in the areas of integrated Security Systems and Smart Card deployments.”

Design by: RichardsDee.

Ed.’s Notes: Really liking the icon for this; Big Brother-ish but cool. Sample application image below (or after the jump) and a few more at the links below.

Relevant links: RichardsDee case study. TDS press release (PDF).

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Entry Information

DATE: Nov.13.2012|POSTED BY: Armin|CATEGORY: Technology The B-Side | COMMENTS:

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A B-Side BY Armin


Marsh

Marsh Logo, Before and After

About: (Est. 1931) “Headquartered in Indianapolis, Marsh operates 78 Marsh Supermarkets and 3 O’Malia’s Food Markets in Indiana and Ohio. We also manage 16 MainStreet Market locations. The largest pharmacy chain based in the state of Indiana, Marsh has forty-one pharmacy locations. Marsh has the distinction of being the first grocery store in the world to use electronic scanners to ring up purchases. Nearly 9,000 employees serve two million customers weekly.”

Design by: N/A.

Ed.’s Notes: Newspaper ad, old and new, below (or after the jump).

Relevant links: N/A.

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Entry Information

DATE: Nov.09.2012|POSTED BY: Armin|CATEGORY: Retailers The B-Side | COMMENTS:

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A B-Side BY Armin


Lexington Legends

Lex Legends Logo, Before and After

About: “The Lexington Legends are a minor league baseball team of the South Atlantic League (SAL), and the Class A affiliate of the Kansas City Royals. They are located in Lexington, Kentucky.”

Design by: Brandiose.

Ed.’s Notes: On the subject of moustaches, this identity delivers. Logo detail and moustachioed cap below (or after the jump).

Relevant links: Photo gallery. Press Release.

Select quote: Fans will see an old-timey “Big L” gripping two bats over a classic “Legends” script and white farm fences. Caps worn by the Legends for home games will feature a stone-chiseled “LEX” in reference to the historic dry stone walls that line many of the roads in the Bluegrass and a modernized “L-State” (a letter “L” in which the base is an outline of Kentucky). Big L’s famous mustache will appear on the road caps, and the “stache” will be part of several new mustache-themed fan experiences. Big L will continue to represent the Legends as he has since the team began play in 2001.

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Entry Information

DATE: Nov.08.2012|POSTED BY: Armin|CATEGORY: Sports The B-Side | COMMENTS:

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A B-Side BY Armin


The CW

The CW Package, New

About: The CW Network was formed as a joint venture between Warner Bros. Entertainment and CBS Corporation. The CW is America’s fifth broadcast network and the only network targeting women 18-34. The network’s primetime schedule includes such popular series as America’s Next Top Model, Gossip Girl, Hart of Dixie, 90210, Supernatural, Arrow, Nikita, Beauty and the Beast, Emily Owens, M.D., and The Vampire Diaries.”

Design by: Troika.

Ed.’s Notes: I realize this doesn’t quite fall under “new” and it’s not exactly a logo redesign. More of an identity redesign through the on-air package. Montage video below (or after the jump).

Relevant links: Troika case study (plenty of images, mostly guideline and attitude stuff).

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Entry Information

DATE: Nov.07.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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A B-Side BY Armin


fastjet

Fastjet Logo, New

About: “Following a consultancy assignment by easyJet founder Sir Stelios Haji-Ioannou’s easyGroup focused on determining the feasibility of launching a European-style low-cost carrier in Africa, we are now preparing for the launch of fastjet, Africa’s first low-cost carrier, flying a modern fleet of jet aircraft based on the Fly540 platform of licences and routes. First flights under the fastjet brand are expected to take place late November, bringing an entirely new flying experience to the African market.”

Design by: SomeOne.

Ed.’s Notes: Plenty of applications at the SomeOne link below. Livery image included here.

Relevant links: SomeOne case study (plenty of images). Press release.

Select quote: “The African Grey parrot is widely considered to be one of the most intelligent birds on the planet. It also is known in African mythology for having the ‘kindest and most generous heart’ — The bird is also commonly kept as a family pet and are deeply loved by African people. All perfect connections for Africa’s newest and smarter way to travel.”

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DATE: Nov.06.2012|POSTED BY: Armin|CATEGORY: Aviation The B-Side | COMMENTS:

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A B-Side BY Armin


Republic Records

Republic Records Logo, Before and After

About: Republic Records, formerly known as Universal Republic Records, is a music label for top-selling artists like Nicki Minaj, Drake, Gotye, and the Avett Brothers.

Design by: Pentagram (Paula Scher)

Ed.’s Notes: Plenty of applications at the link below.

Relevant links: Pentagram news.

Entry Information

DATE: Nov.05.2012|POSTED BY: Armin|CATEGORY: Entertainment The B-Side | COMMENTS:

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A B-Side BY Armin


Citi Habitats

CitiHabitats Logo, Before and After

About: Citi Habitats is a real estate agency in New York.

Design by: Ammirati

Ed.’s Notes: Sample applications below (or after the jump).

Relevant links: Ammirati case study. News story.

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Entry Information

DATE: Nov.02.2012|POSTED BY: Armin|CATEGORY: Real Estate The B-Side | COMMENTS:

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