Announced earlier this year and set to launch service in 2012, Scoot is a low-cost carrier from parent company Singapore Airlines. Bigger logo (if you dare see it bigger) and press conference launch video below (or after the jump).
Established in 1984, Aimia (formerly Groupe Aeroplan) is a global loyalty management company, providing rewards programs across various industries, originally well known for its Air Canada frequent flyer program. The new name and logo were created by Interbrand. Press release here. Name and logo rationalization here [PDF]. Brand launch video below (or after the jump).
Oikos is a Dutch NGO that believes “that everyone has the right to live free from poverty and to have the chance to develop and participate in society. We aim to achieve this by making changes in the Western world, which imposes unfair global trade rules and huge debts on developing countries.” The new identity has been designed by Edenspiekermann. Its concept: “Oikos joins hands for sustainable change.” More images here.
Thanks to Marc Nijborg for the tip.
Uber is a high-endish cab service that offers smartphone ordering. It provides service in San Francisco, Seattle, New York, Chicago, Boston, Washington DC, and Paris (the one in France). A new logo was unveiled (literally!) on Monday. News here.
Thanks to Dan Bandy for first tip.
Established in 1972 and now the merger of Cross Country Automotive Services and ATX Group, Agero (pronounced “Ajeero”) is a provider of roadside assistance, claims management and connected vehicle services for the automotive, insurance and aftermarket industries. Press release here.
Thanks to Heather Memmel for the tip.
Meow Mix, owned by Del Monte, offers dry and wet cat food and is most well known for its meow meow meow meow meow meow jingle. New logo and packaging — below (or after the jump) — have hit stores recently.
Salerno is a sea-side city in Campania, Italy. This month the City of Salerno introduced a new “consumer” logo to complement the city’s official seal. The new logo has been designed by Massimo Vignelli. Story and pictures of Vignelli’s presentation here. One image that explains the concept behind the logo below (or after the jump).
Established in 1979, Golden Boy Foods is a manufacturer of private label foods like peanut butter, trail mixes, snacking nuts, and more. The new identity was designed by TAXI Vancouver. Some applications below (or after the jump).
Measuring almost 1,000 feet high, the The Torch Doha is a luxury hotel in Qatar with 167 rooms. Its identity has been designed by London-based SomeOne. Some applications below (or after the jump).
Established in 1994, Turkcell is Turkey’s largest mobile service provider with more than 34 million customers. A new logo that abstracts its yellow martian was recently introduced.
Thanks to Cuneyt Erkol for the tip.